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Drims Ally
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Senior Media Buyer(Hybrid, Thane)

Senior Media Buyer(Hybrid, Thane)

Drims Ally

1 - 3 years

5 - 12 Lacs

Thane

Posted:1 month ago| Platform:

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Skills Required

ROAS Ad Creatives Pixel Tracking Meta Ads Performance Marketing Retargeting A/B Testing Funnel Optimization Google Analytics Budget Management Attribution Google Ads Campaign Scaling CPA UTM Tracking Data Analysis

Work Mode

Hybrid

Job Type

Full Time

Job Description

About the Role

Senior Media Buyer

AI-powered and digital products

Key Responsibilities

Plan, launch, manage, and scale paid ad campaigns across Meta (Facebook/Instagram) and Google Ads platforms
Manage monthly ad budgets ranging from
$200K$500K
, focusing on
ROAS
,
CPA
, and
profitability
Collaborate with creative and video teams to guide and test ad creatives, angles, and copy
Execute
A/B testing
strategies across creatives, copy, targeting, and landing pages
Monitor performance metrics daily and provide data-driven reports with actionable insights
Stay current with platform policy changes, algorithm updates, and media buying trends
Troubleshoot ad performance issues and optimize campaigns in real-time
Contribute to the creative strategy by identifying winning hooks, funnels, and customer psychology

Required Skills & Qualifications

Minimum
experience
with performance-focused paid media campaigns
Proven success managing
large advertising budgets
and driving high ROI
Expertise in:

Meta Ads Manager
(Facebook & Instagram)
Google Ads
(Search, Display, YouTube)
Campaign structure
,
pixel tracking
,
custom conversions
, and
attribution logic

Strong understanding of
conversion funnels
,
landing page optimization
, and
retargeting strategies
Proficiency in
analytics tools
(e.g., Google Analytics, Meta Insights, UTM tracking)
Solid grasp of
audience segmentation
,
lookalike targeting
, and
behavioral retargeting
Excellent communication, analytical, and decision-making skills
Comfortable working in a fast-paced, results-driven team

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