Media Buyer

Greetings for the Day!!!

We are scouting for a Media Buyer to be associated with a Global Digital Media Agency.

Location: Pune

Shift: US

Mode Hybrid

Job Description: Media Buyer

Role & responsibilities

As a Video Media Buyer within the GCC, you will support U.S.-based linear television and CTV campaigns by executing centralized negotiation deliverables and assisting the buying teams. Your focus will be on plan assessment, tactical execution, reporting, and reconciliation for TV and CTV campaigns, including both Upfront and Scatter activity.

Key Responsibilities:

Team & Talent (Shared)

Participate in internal team meetings, town halls, and ongoing knowledge sessions.

Support recruitment, onboarding, and Train P1 level GCC team member(s) on all P1 tasks

Contribute to employee progress reviews and development tracking.

Review and QA direct reports work, providing timely feedback and ensuring accuracy and compliance with established processes.

Agency & Client Operations (Shared)

Contribute to refining investment workflows and assist with testing new tools and processes.

Complete all mandatory agency, client, and tool-specific training.

Support financial audits, media audits, and QA processes for MMM data as required.

Media Investment & Plan Management

Video (TV & CTV):

Input allocations in Manage Upfront Management platform, updating budgets, allocations, and revisions.

Submit specs to networks, maintain mix sheets, and manage plan data for both Upfront and Scatter campaigns.

Assist with forecasting inputs and provide insights for optimizing partner plan mixes.

Order Plan Processing: Communicate plan holds, generate and update order letters for all partners.

Campaign Strategy, Tactical Execution & Implementation

Video (TV & CTV):

Pull TV rankers and rating data to support audience targeting and investment decisions.

Set up weekly video flighting grids, review network flowcharts, send pHeaders, approve EDI files, and liaise with partners for media weight adjustments.

Build CTV traffic instructions, input buys in Prisma, and manage allocation updates.

Coordinate with Traffic teams for buy changes and campaign implementation.

Campaign Maintenance, Reporting & Optimization

Video:

Review and accept revised EDIs.

Track buy pacing against guarantees, request ADUs when necessary.

Support in-flight and post-campaign reporting (MSAs, wrap reports, delivery analysis).

Billing & Reconciliation (Shared)

Perform weekly system checks (MBOX vs budget).

Submit monthly MBOX confirmations to finance.

Support ad serving actualization, campaign closeouts, and invoice clearance for both Video and Digital campaigns.

Required Skills & Qualifications

4-12 years of media buying or campaign operations experience preferred.

Familiarity with media systems (Mediatools, Mediaocean, Prisma, Excel, comScore, DoubleVerify/IAS).

Strong attention to detail, multitasking ability, and experience working across global time zones.

Knowledge of U.S. media buying workflows both Digital and TV (Upfront/Scatter, dayparts, platform targeting).

Interested candidates kindly share your updated resume to

james.lobo@mappyresources.com