Growth Manager

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood!

magic ingredient

What you’ll be cooking up?

Driving Retention and Revenue:

• Design and execute strategies to achieve revenue goals by improving customer retention and repeat purchases on the Licious App.
• Track key metrics such as traffic, conversion, purchase frequency, and average spend.
• Plan and manage promotional spends effectively to meet retention objectives.

CRM Strategy (Keeping Customers Engaged):

• Develop targeted campaigns to boost customer loyalty and engagement.
• Use CRM analytics to evaluate campaign effectiveness and identify improvement opportunities.

Data-Driven Insights:

• Conduct deep dives into retention data to identify trends, gaps, and growth levers.
• Analyse CRM and merchandising performance to spot opportunities for optimisation.

Data-Led Decision Making:

• Analyse CRM and merchandising performance to identify trends and opportunities.
• Generate insights and actionable reports for leadership and business teams.
• Stay updated on best practices in merchandising and CRM.

Cross-Functional Collaboration:

• Work closely with Category, Marketing, Product Development, and Operations to align on goals and ensure seamless execution.

We hope that you have..

Experience & Expertise:

• Tier‑1 education from a top undergraduate institution is a must.
• Minimum 2 years of experience in platform or D2C businesses.
• Proficiency in tools like SQL, R, Power BI, or Tableau.
• Hands-on experience in CRM and designing consumer-facing promotional constructs.

Skills & Mindset:

• Strong customer-first mindset.
• Excellent analytical and problem-solving skills with the ability to translate insights into actions.
• Understanding of how platform, technology, and business levers integrate to drive growth.
• Expertise in Traffic, Conversion, CRM, and Retention strategies.