Growth Manager

As a Growth Manager at a leading D2C brand in Gurgaon, you will be responsible for owning monthly GMV, AOV, and CVR metrics to drive revenue and profitability. Your key responsibilities include strategizing topline growth, collaborating with tech and design teams for website optimization, managing on-site merchandising, coordinating with performance marketing for campaign alignment, and driving retention and CRM efforts. You will play a crucial role in enhancing UI/UX, navigation flows, landing pages, and site speed performance. Additionally, you will oversee product visibility, content updates, category performance, and upsell/cross-sell strategies. Your role will involve driving post-purchase engagement, reviews, loyalty programs, and repeat orders through email/SMS automations and personalized nudges using platforms like Klaviyo and WebEngage. Furthermore, you will plan and execute various promotions and campaigns to ensure a seamless user journey from ad click to checkout. Leveraging Shopify analytics and heatmaps, you will identify performance bottlenecks and improvement opportunities. Collaboration with logistics, customer service, and product operations will be essential to deliver a frictionless customer experience. To excel in this role, you should possess 3-5 years of D2C experience in a consumer brand, preferably in home, lifestyle, or cookware segments. Deep familiarity with Shopify and tools like Hotjar, Klaviyo, and others is crucial. A strong sense of aesthetics, experience in UI/UX projects, A/B testing mindset, and understanding of CRO, funnel metrics, and landing page psychology are required. Cross-functional collaboration skills with marketing, design, tech, and supply chain teams along with strong copy and content instincts will be highly valued. Bonus points if you can brief creatives and have editing skills.,