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3.0 - 7.0 years
0 Lacs
haryana
On-site
You will be joining a leading D2C brand in Gurgaon as a Growth Manager. In this role, you will have a wide range of responsibilities aimed at driving revenue and growth for the company. Your main focus will be on owning monthly metrics such as GMV, AOV, and CVR, and strategizing to enhance topline and profitability. Your duties will also include leading website optimization efforts by improving UI/UX, navigation flows, landing pages, and site speed performance in collaboration with tech and design teams. You will be responsible for on-site merchandising, managing product visibility, content updates, category performance, and implementing upsell/cross-sell strategies. Collaborating closely with the performance marketing team, you will ensure alignment between on-site landing experiences and campaigns across various paid channels like Meta and Google. Additionally, you will drive post-purchase engagement, reviews, loyalty, and repeat orders through email/SMS automations and personalized nudges using platforms such as Klaviyo and WebEngage. As part of your role, you will plan and execute promotions and campaigns, ensuring a seamless user journey from ad click to checkout. You will utilize Shopify analytics and heatmaps to identify areas for improvement and work closely with logistics, customer service, and product ops teams to guarantee a smooth customer experience from discovery to delivery. To excel in this role, you should ideally have 3-5 years of D2C experience in a consumer brand, with a preference for home, lifestyle, or cookware backgrounds. Proficiency in Shopify and tools like Hotjar and Klaviyo is essential. A keen eye for aesthetics, experience in UI/UX improvements, and familiarity with A/B testing, CRO, funnel metrics, and landing page psychology are highly valued. Moreover, cross-functional experience collaborating with marketing, design, tech, and supply chain teams is crucial. Strong copy and content instincts, along with the ability to brief creatives and write/edit content, would be considered a bonus.,
Posted 1 month ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
As a Growth Manager at a leading D2C brand in Gurgaon, you will be responsible for owning monthly GMV, AOV, and CVR metrics to drive revenue and profitability. Your key responsibilities include strategizing topline growth, collaborating with tech and design teams for website optimization, managing on-site merchandising, coordinating with performance marketing for campaign alignment, and driving retention and CRM efforts. You will play a crucial role in enhancing UI/UX, navigation flows, landing pages, and site speed performance. Additionally, you will oversee product visibility, content updates, category performance, and upsell/cross-sell strategies. Your role will involve driving post-purchase engagement, reviews, loyalty programs, and repeat orders through email/SMS automations and personalized nudges using platforms like Klaviyo and WebEngage. Furthermore, you will plan and execute various promotions and campaigns to ensure a seamless user journey from ad click to checkout. Leveraging Shopify analytics and heatmaps, you will identify performance bottlenecks and improvement opportunities. Collaboration with logistics, customer service, and product operations will be essential to deliver a frictionless customer experience. To excel in this role, you should possess 3-5 years of D2C experience in a consumer brand, preferably in home, lifestyle, or cookware segments. Deep familiarity with Shopify and tools like Hotjar, Klaviyo, and others is crucial. A strong sense of aesthetics, experience in UI/UX projects, A/B testing mindset, and understanding of CRO, funnel metrics, and landing page psychology are required. Cross-functional collaboration skills with marketing, design, tech, and supply chain teams along with strong copy and content instincts will be highly valued. Bonus points if you can brief creatives and have editing skills.,
Posted 1 month ago
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