Growth Manager

Role Overview

Growth Manager

Metal Mandi

new business acquisition, customer engagement, and regional market expansion

Key Responsibilities

Business Development & Revenue Growth

• Drive new business acquisition and ensure consistent revenue growth.
• Manage and expand the regional business development teams to penetrate new markets.
• Build strong client relationships and strategic partnerships to enhance Metal Mandi’s market footprint.
  

Integrated Marketing & Campaign Management

• Collaborate with the marketing team to design, execute, and monitor high-impact marketing campaigns across Meta, Google UAC, programmatic, and other ad networks.
• Strategically allocate and manage marketing budgets with a strict focus on ROI, ROAS, and customer quality.
• Partner with design and creative teams to develop and test high-performing ad creatives.
• Ensure campaign execution aligns with business objectives, driving both acquisition and retention.
  

Customer Support & Lead Generation

• Lead and manage the customer support and lead generation teams to enhance customer satisfaction and conversion.
• Implement effective processes for handling customer queries, feedback, and escalations.
  

Funnel & Metrics Ownership

• Own and optimize the end-to-end growth funnel: acquisition → activation → retention → monetization.
• Track, analyze, and improve KPIs such as CAC, LTV, ARPU, retention, and cohort performance.
  

Attribution & Analytics

• Maintain robust attribution frameworks using tools like AppsFlyer or Adjust.
• Conduct detailed cohort analyses and identify growth opportunities while reducing churn.
  

Cross-functional Collaboration

• Work closely with product and operations teams to align growth strategies with business priorities.
• Provide data-driven insights to influence the product roadmap and enhance customer lifetime value.
  

Reporting & Strategy

• Deliver weekly and monthly performance reports with actionable insights.
• Stay updated on competition and market trends to identify new channels and tactics for acquisition.
  

Experience

Required Qualifications

• 5–8 years of experience in growth, business development, or performance marketing within a B2C, B2B marketplace, or industrial/commodities environment.
• Prior experience in managing customer support, lead generation, and regional sales teams is highly preferred.
  

Technical Skills

• Strong grasp of user acquisition funnels and metrics (CAC, ROAS, LTV, ARPU, Retention).
• Proficiency in ad platforms (Meta Ads, Google UAC, YouTube, DV360, etc.), Excel, attribution tools (AppsFlyer, Adjust), and BI tools.
  

Leadership & Strategic Acumen

• Proven ability to lead cross-functional teams including business development, marketing, and customer support.
• Strong decision-making, negotiation, and problem-solving skills.
• Track record of delivering measurable growth through data-driven strategies.