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Growth Management - Manager - Merchant Lending

Growth Management - Manager - Merchant Lending

Paytm

4 - 6 years

12 - 16 Lacs

noida bengaluru

Posted:None| Platform:

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Skills Required

cac sql segmentation story writing vs css jabber isdn ucce android payments fintech java figma qr code clevertap voip payment gateways json e-commerce sip consumer edc cisco ip telephony cua cucm voice gateways mgcp srst cme h323

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the team:

Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App.

About the Role:

Were looking for a high-agency, analytically strong Growth Manager to drive scalable and sustainable growth for Paytms Merchant Lending business. This is a strategic role focused on uncovering and executing growth opportunities across the funnel, from increasing awareness and reach, to improving conversion, retention, and monetization.

You will go beyond operational execution and own key business questions:

Where is the funnel leaking?

Which cohorts are behaving differently?

What are the biggest levers to grow loan disbursals?

Which user journeys or product flows are broken or inefficient?

If you enjoy working at the intersection of data, product, marketing and user behavior, and care about solving real-world problems for Indias small businesses, wed love to hear from you.

Key Responsibilities:

Own growth diagnostics across the funnel, from impressions to disbursals, and identify high-impact interventions

Discover and define user cohorts that behave differently (e.g., by credit score availability, session intensity, geography, product interaction)

Identify opportunities to increase visibility (impressions), CTR, conversion, and engagement using experiments, segmentation, and campaign innovation

Design and evaluate growth experiments using control groups and attribution models to find what works and scale it

Partner with Product and Business teams to improve in-app journeys, address drop- offs, and reduce friction in loan application flow

Collaborate with CLM / CRM campaign managers to deploy retargeting, education, and engagement campaigns, but always with a lens of outcome-based impact

Use tools like SQL and Looker to build dashboards and perform deep-dive analyses

Continuously track funnel health, campaign effectiveness, and market trends to propose new strategic bets

Use AI to FastTrack ops, improve efficiency and unlock growth

Requirements:

4 to 6 years of experience in a growth, marketing analytics, or product marketing role, preferably in fintech, e-commerce, or consumer tech

Strong understanding of user funnels, segmentation, attribution models, and LTV vs CAC principles

Hands-on experience with analytics tools like SQL, Looker, or Amplitude; and engagement tools like CleverTap or MoEngage

Ability to generate and test hypotheses using data, and translate insights into product or marketing actions

Comfortable working cross-functionally with design, content, product, analytics, and business teams

Excellent problem-solving skills, structured thinking, and a bias toward experimentation and measurement

Self-starter with the ability to thrive in a fast-paced, ambiguous environment

Bonus Skills:

Working knowledge of Figma or other design tools to create quick mocks and iterate fast with content/design teams

Experience in lending, banking, or regulated products

Strong storytelling skills, ability to synthesize data and findings into clear growth narratives

Location - Noida, Uttar Pradesh,Bangalore, Karnataka

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Growth Management - Manager - Merchant Lending