Google & LinkedIn Ads Expert / Performance Marketing Specialist

About the Role

highly skilled Google & LinkedIn Ads Expert

This role requires a deep understanding of B2B lead generation, SaaS or enterprise marketing funnels, and multi-channel attribution.

Key Responsibilities

Google Ads Management

• Plan, build, and manage paid campaigns across

  Search, Display, YouTube, Discovery, and Performance Max

  .
• Conduct advanced

  keyword research, audience segmentation, and ad copy optimization

  .
• Manage budgets and bids to achieve

  target CPA/ROAS

  and maintain efficient scaling.
• Track and optimize performance through

  GA4, GTM, and Data Studio dashboards

  .
• Implement

  conversion tracking

  (web, app, CRM events) and server-side integrations.

LinkedIn Ads Management

• Develop and execute

  LinkedIn Ads campaigns

  targeting B2B decision-makers, industry professionals, and company personas.
• Build campaigns around

  Lead Gen Forms, Sponsored Content, Message Ads, and Website Retargeting.

• Create and optimize audience segments using

  Matched Audiences, company lists, and CRM integrations.

• Track pipeline and lead quality in collaboration with sales and CRM teams.
• Experiment with creatives, CTAs, and funnel stages (awareness → consideration → conversion).

Cross-Channel Responsibilities

• Create

  multi-channel attribution and remarketing strategies

  integrating Google + LinkedIn audiences.
• Analyze user behavior and campaign data to continuously improve

  CAC, LTV, and funnel efficiency.

• Work with content, design, and web teams to improve

  landing page experience (UX/CRO).

• Stay updated on ad platform trends, AI tools, and algorithm changes.

Required Skills & Experience

• 3–5 years of

  hands-on campaign management

  experience across Google & LinkedIn Ads.
• Deep understanding of

  B2B and SaaS funnels

  , lead scoring, and intent-based targeting.
• Strong command of

  GA4, GTM, UTM structuring, and data attribution models.

• Experience managing budgets of

  ₹5L–₹50L+ monthly

  with a focus on measurable ROI.
• Expertise in

  CPC, CPA, CPL, ROAS, CAC, and multi-touch attribution

  .
• Experience integrating ads with

  CRM systems (HubSpot, Salesforce, Teleforce CRM, etc.).

• Proficiency with

  Excel, Data Studio, and Looker for performance dashboards.

• Google Ads & LinkedIn Marketing certifications preferred.

Nice-to-Have Skills

• Experience with

  server-side tracking pixels

  ,

  Facebook Ads

  , or

  programmatic DSPs (DV360, The Trade Desk)

  .
• Knowledge of

  AI-based ad optimization tools

  (e.g., Teleforce Ad Manager, Robyn MMM, etc.).
• Familiarity with

  landing page builders, CRO tools, and A/B testing frameworks.

• Strong analytical and storytelling ability for data presentation.

Soft Skills

• Analytical, creative, and data-driven mindset.
• Excellent communication and reporting ability.
• Self-motivated and performance-oriented.
• Ability to work cross-functionally with product, marketing, and sales.

Compensation

• Competitive salary and performance-based incentives.
• Opportunity to lead paid media strategy for a fast-scaling AI-driven SaaS platform.