Google Analytics Specialist

Job Description

Company Description TechChefz Digital (TCZ Digital Private Limited) is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a startup mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 200+ people in 3 offices around the globe combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value. For more details, explore our website: techchefz.digital Job Description We are looking for a skilled and data-driven Google Analytics Specialist with expertise in Google Analytics 4 (GA4) to join our team. The ideal candidate will have at least 2 years of hands-on experience in setting up, managing, and optimizing GA4 implementations to track and analyze website and marketing performance effectively. This role requires a deep understanding of GA4’s event-driven data model, user-centric measurement approach, and cross-platform tracking capabilities. Key Responsibilities: GA4 Implementation & Managemen t: Set up and configure Google Analytics 4 properties for multiple websites and digital campaigns. Implement event-based tracking, enhanced measurement, and custom dimensions/metrics to capture meaningful user interactions. Utilize Google Tag Manager (GTM) to deploy tracking codes, custom tags, and triggers for event tracking. Data Analysis & Reporting: Develop custom reports and dashboards using GA4’s Exploration reports, Google Looker Studio (formerly Data Studio), Power BI, or Tableau. Analyze website traffic, user engagement, and conversion paths to identify insights that drive digital marketing and business decisions. Evaluate GA4 Attribution models to assess campaign performance across multiple touchpoints. Monitor key eCommerce events (e.g., add-to-cart, checkout, purchases) and optimize enhanced eCommerce tracking. Optimization & Strategy: Identify conversion rate optimization (CRO) opportunities by analyzing user behavior and funnel performance. Work closely with marketing, development, and UX teams to provide data-backed recommendations for improving customer journeys and website experiences. Assist in integrating Google Ads, Google Search Console, and other marketing platforms with GA4 for holistic performance tracking. Technical Audits & Troubleshooting: Conduct regular audits of GA4 configurations to ensure tracking accuracy and compliance with best practices. Troubleshoot data discrepancies, tracking issues, and missing event data. Stay updated on GA4’s evolving features, privacy regulations (e.g., GDPR, CCPA), and industry trends. Required Skills & Qualifications: 2+ years of experience with Google Analytics 4 in an analytics, digital marketing, or web performance role. Strong understanding of GA4’s event-based tracking, custom dimensions/metrics, and GA4 data retention policies. Hands-on experience with Google Tag Manager (GTM) for implementing custom events, triggers, and tracking solutions. Ability to interpret data and generate actionable insights to optimize digital marketing strategies. Familiarity with GA4's Attribution models and cross-device tracking methodologies. Experience integrating GA4 with Google Ads, Google Search Console, and other advertising platforms. Knowledge of regular expressions (RegEx), UTM tracking, and query parameters for better campaign analysis. Strong analytical mindset with attention to detail and problem-solving skills. Ability to collaborate effectively with cross-functional teams and communicate insights clearly. Preferred Qualifications: Google Analytics Certification (GA4). Experience with data visualization tools like Looker Studio, Power BI, or Tableau. Knowledge of A/B testing tools (Google Optimize, VWO, Optimizely) and CRO best practices. Understanding of SEO, SEM, and social media analytics in relation to GA4 tracking. Basic knowledge of JavaScript, HTML, and CSS for troubleshooting tracking issues. Benefits of Working with Us: Best of Both Worlds: Enjoy the enthusiasm and learning curve of a startup combined with the deliveries and performance of an enterprise service provider. Flexible Working Hours: We offer a delivery-oriented approach with flexible working hours to help you maintain a healthy work-life balance. Limitless Growth Opportunities: The sky is not the limit when it comes to learning, growth, and sharing ideas. We encourage continuous learning and personal development. Flat Organizational Structure: We don't follow the typical corporate hierarchy ladder, fostering an open and collaborative work environment where everyone's voice is heard.  As part of our dedication to an inclusive and diverse workforce, TechChefz Digital is committed to Equal Employment Opportunity without regard to race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. If you need assistance, you may contact us at joinus@techchefz.com Show more Show less