Google Analytics Specialist

About Cybage

Cybage Software Pvt. Ltd. is a technology consulting is a technology consulting organization specializing in outsourced product engineering services. As a leader in technology & product engineering space, Cybage works with some of the world’s largest Independent Software Vendors (ISVs). Our solutions are focused on modern technologies and are enabled by a scientific, data-driven system called Decision Mines for Digital Excellence

GA4

JD for Google analytics position.

• Implementation of tagging solutions (Google tag manager and adobe launch) to meet the tracking requirements.
• Perform adobe analytics implementation and data layer implementation.
• Support transition from universal analytics to GA4.
• Implementation skills of exploration and visualization in GA4 for understanding the customer journey on website, create custom, free form, funneling, segment overlap, cohort exploration user lifetime.
• Provide strategic approaches to data collection and data usage, to align with achieving the client’s business needs and priorities
• Develop complex metric guides to answer client queries
• Analyzing performance reports like acquisition, behavior reports to gain valuable insights for business decisions
• Google Analytics Ecommerce Tracking Set up
• Develop the infrastructure whereby data is collected, either on a website or via media tools; use debugging tools regularly
• Lead data pull methodology from various web analytics and media analytics tools
• Develop visuals to explain data trends, either via dashboarding or data visualization tools
• Stay updated with new technologies and upcoming trends in the digital domain and provide inputs on how these could be leveraged across projects in the department. Complete knowledge hub repository.
• Work towards building up process standardization and best practices documentation related to delivery and DM specific channels.
• Upgrade and personalize DM Curriculum/Training Course structure across Disciplines and Sub disciplines by resource maturity and roll-out the same across lateral and fresher resources. Stay involved in introduction of more cross training programs.
• Conduct multiple Trainings and Interviews to meet as much as OJT and Resource needs of Projects and CoE team.
• Achieve more skill-based certifications (basic to advanced) related to priority channel areas from Cybage ID to build up on CoE Expertise.
• Participate more in RFPs and proposals towards Digital marketing operations. Help in building capability and proposal decks for RFPs.
• Research more around automations framework across priority channels and platforms and plan their launches
• Work towards building and organizing knowledge lab to help teams upgrade across departments.
• Help Manager by working on Tickets raised for CoE Team and in determining the feasibility of tickets.
• Contribute to development of ad hoc content based on custom requests from project teams and/or reactions to relevant advertising platform changes
• Contribute to project planning and coordination with key SMEs across Content Services department to improve how we serve clients across Cybage
• Closely collaborating and coordinating with Delivery teams to understand project challenges/scenarios/pain points, construct/collate feasible solutions to such scenarios for reusable standardized documents, understand latest patterns and trends within projects, conduct surprise audits to check if best practices are followed in terms of process and technology, share recommendations with delivery project teams accordingly

Required and Preferred Experience:

• 5+ years’ experience in core Analytics platforms
• Extensive familiarity and experience working on Google Analytics, GA4, Adobe Analytics and other relevant Analytics platforms
• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred
• Strong analytical skills - ability to analyze raw data, find insights, and provide actionable strategic recommendations
• Hands-on experience creating Analytics strategy
• Strong verbal, visual and written communication skills
• Possess confidence, composure, and polished presentation skills to effectively attend and lead meetings
• Passionate about working in a fast-paced a environment
• Strong understanding of major platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments
• Detail-oriented with the ability to coordinate projects across multiple teams and functions
• Ability to articulate complex concepts in a clear manner
• Advanced content development skills with extensive PowerPoint experience
• Attention to detail on all tasks, with an expectation for high quality of work every time
• Team oriented, approachable, and viewed as coach and mentor to others
• Strong organizational skills with a keen ability to prioritize and multi-task
• Ability to adhere to and meet deadlines
• Proven problem-solving skills and ability to think outside of the box for creative solutions
• Ability to work independently and collaborate in a team environment