GM - Sales & Marketing

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Location:

Role Overview

GM – Sales & Marketing

scalable funnels

Key Responsibilities1. Revenue Ownership & Growth Strategy

• Own

  end-to-end revenue targets

  across all verticals and formats (offline, online, hybrid).
• Design annual and quarterly

  admissions and sales plans

  with clear centre-wise and vertical-wise targets.
• Build pricing, scholarship, and offer strategies aligned with both

  volume and quality outcomes

  .
• Drive predictable growth across academic cycles and peak seasons.

2. Inside Sales & Admissions Operations

• Lead centralized

  inside sales and counselling teams

  handling digital, phone, and walk-in leads.
• Define enquiry management, lead scoring, follow-up cadences, and conversion playbooks.
• Improve

  lead-to-admission conversion

  , counselling quality, and turnaround time.
• Integrate CRM systems across online and offline funnels for unified visibility.

3. Performance Marketing & Digital Growth

• Own

  performance marketing

  across Google, Meta, YouTube, and regional platforms.
• Manage budgets, CAC targets, ROAS, and funnel efficiency from lead to enrolment.
• Work closely with creative and content teams to align messaging with outcomes and results.
• Scale online program enrolments while maintaining profitability.

4. School Outreach – B2C & B2B

• Drive

  school-focused B2C initiatives

  : seminars, talent hunts, scholarship exams, parent meets, and counselling programs.
• Build and manage

  B2B school partnerships

  for integrated programs, foundation batches, and long-term pipelines.
• Develop structured engagement models for principals, teachers, and management.
• Ensure strong ground presence and relationship continuity across academic years.

5. Offline Centre Marketing & Local Growth

• Own

  centre-level marketing plans

  including local activations, outdoor, print, events, and community outreach.
• Enable Centre Heads with toolkits, budgets, and playbooks to drive consistent execution.
• Monitor centre-wise funnel health, conversion ratios, and ROI.
• Balance brand consistency with local market customization.

6. Team Leadership & Capability Building

• Build, lead, and mentor

  multi-layered teams

  across sales, inside sales, marketing, and partnerships.
• Set clear KPIs, incentive structures, and performance dashboards.
• Drive hiring, training, and leadership development for scale.
• Create a culture of accountability, data-driven decision-making, and ethical selling.

7. Data, Analytics & Governance

• Track CAC, LTV, centre profitability, campaign ROI, and pipeline velocity.
• Build robust forecasting and reporting systems for leadership reviews.
• Ensure compliance with advertising norms and brand governance.
• Continuously benchmark against competition and evolving market dynamics.

Ideal Candidate ProfileExperience

• 8-10 years in

  sales & marketing leadership

  , preferably in:
• Coaching institutes / Edtech
• Hybrid offline–online education models
• High-involvement B2C businesses
• Proven experience scaling

  inside sales + performance marketing

  engines.

Skills & Mindset

• Deep understanding of

  education buyer journeys

  (students, parents, schools).
• Strong command over

  digital funnels and on-ground execution

  .
• Ability to manage complexity across multiple verticals and geographies.
• Analytical, process-driven, and outcome-focused.
• Credible leader who can work closely with academic and operations teams.