280 Global Marketing Jobs - Page 12

Demand Marketing Manager Role: The Demand Marketing Manager will be responsible for campaign creation and launch of global digital programs, using a variety of ad and syndication platforms and analytics tools. Drive all online demand activity across marketing campaigns, lead gen, partner marketing, syndicated content, reviews websites, account-based marketing programs, programmatic display, retargeting and email from planning to execution and results. This is an important role within the global marketing team. The right person will be working cross-functionally with product marketing, product/engineering, sales and other marketing team members to build strong marketing programs. Responsibilities: Collaborate to create tactics and programs for specific strategies and goals based on business objectives Develop full-funnel global campaign program mix(Awareness, Demand, Engagement) Work cross-functionally to define campaign content, assets, creative structure, and campaign activation Oversee the development of core content and assets deployed in the campaign, mapping to buyers journey Build, launch, and manage campaigns with multiple vendors and platforms Manage the execution, monitoring, and measurement of marketing campaigns and their success Compile regular reports of campaign performance and results and resolve issues as needed Improve new campaigns using data and feedback from existing and previous projects Experience: Education: bachelors degree required. A degree in digital marketing, communications, or related is preferred 5+ years of relevant experience in SaaS B2B marketing, ideally with global responsibilities A proven track record of planning and executing full-funnel marketing campaigns Understanding of the buyers journey and how to plan for content at each stage Possess an in-depth understanding of current marketing technologies and trends, relevant working experience, and project management skills Ability to work independently and within a collaborative team-oriented environment Excellent communication skills (both written and oral)

Demand Marketing Manager Role: The Demand Marketing Manager will be responsible for campaign creation and launch of global digital programs, using a variety of ad and syndication platforms and analytics tools. Drive all online demand activity across marketing campaigns, lead gen, partner marketing, syndicated content, reviews websites, account-based marketing programs, programmatic display, retargeting and email from planning to execution and results. This is an important role within the global marketing team. The right person will be working cross-functionally with product marketing, product/engineering, sales and other marketing team members to build strong marketing programs. Responsibilities: Collaborate to create tactics and programs for specific strategies and goals based on business objectives Develop full-funnel global campaign program mix(Awareness, Demand, Engagement) Work cross-functionally to define campaign content, assets, creative structure, and campaign activation Oversee the development of core content and assets deployed in the campaign, mapping to buyers journey Build, launch, and manage campaigns with multiple vendors and platforms Manage the execution, monitoring, and measurement of marketing campaigns and their success Compile regular reports of campaign performance and results and resolve issues as needed Improve new campaigns using data and feedback from existing and previous projects Experience: Education: bachelors degree required. A degree in digital marketing, communications, or related is preferred 5+ years of relevant experience in SaaS B2B marketing, ideally with global responsibilities A proven track record of planning and executing full-funnel marketing campaigns Understanding of the buyers journey and how to plan for content at each stage Possess an in-depth understanding of current marketing technologies and trends, relevant working experience, and project management skills Ability to work independently and within a collaborative team-oriented environment Excellent communication skills (both written and oral)

Demand Marketing Manager Role: The Demand Marketing Manager will be responsible for campaign creation and launch of global digital programs, using a variety of ad and syndication platforms and analytics tools. Drive all online demand activity across marketing campaigns, lead gen, partner marketing, syndicated content, reviews websites, account-based marketing programs, programmatic display, retargeting and email from planning to execution and results. This is an important role within the global marketing team. The right person will be working cross-functionally with product marketing, product/engineering, sales and other marketing team members to build strong marketing programs. Responsibilities: Collaborate to create tactics and programs for specific strategies and goals based on business objectives Develop full-funnel global campaign program mix(Awareness, Demand, Engagement) Work cross-functionally to define campaign content, assets, creative structure, and campaign activation Oversee the development of core content and assets deployed in the campaign, mapping to buyers journey Build, launch, and manage campaigns with multiple vendors and platforms Manage the execution, monitoring, and measurement of marketing campaigns and their success Compile regular reports of campaign performance and results and resolve issues as needed Improve new campaigns using data and feedback from existing and previous projects Experience: Education: bachelors degree required. A degree in digital marketing, communications, or related is preferred 5+ years of relevant experience in SaaS B2B marketing, ideally with global responsibilities A proven track record of planning and executing full-funnel marketing campaigns Understanding of the buyers journey and how to plan for content at each stage Possess an in-depth understanding of current marketing technologies and trends, relevant working experience, and project management skills Ability to work independently and within a collaborative team-oriented environment Excellent communication skills (both written and oral)

Role & responsibilities Market Analysis Conduct market research and analysis to identify market trends, customer needs, and competitive landscape in international markets. Understand the consumer behavior, need analysis and profiling. Identify market entry opportunities and assist in developing GTM for new regions. Campaign Development and Execution: Collaborate with regional S&M teams to develop and execute marketing campaigns, promotions, and product launches in international markets. Create compelling and localized marketing content, including advertisements, email marketing, ATL & BTL Monitor campaign performance, measure key performance indicators (KPIs), and provide regular reports and insights. Marketing Partner Management: Evaluate distribution channels in alignment with the head office team and identify partners in international markets. Develop and maintain strong relationships with distributors, resellers, and strategic partners. Collaborate with media partners to develop joint marketing programs and initiatives. Event Planning and Management: Plan and coordinate international trade shows, exhibitions, conferences, and other marketing events. Collaborate with internal teams and external vendors to ensure successful event execution. Leverage events as opportunities to generate leads, build relationships, and enhance brand awareness. Customer Experience: Identify key on-site touchpoints from the customer journey and implement best practices. Bridge the gap between customers and the brand to ensure that the touchpoints across the customers' journey are engaging, efficient and effective. This by planning & creating an experience in alignment to brand & campaign theme. Budgeting and Performance Analysis: Develop and manage marketing budgets for international markets. Monitor and analyze marketing performance, including ROI and market penetration. Provide insights and recommendations to optimize marketing activities and budget allocation. Cross Functional Collaboration: Collaborate with cross-functional teams, including sales, product management, and regional marketing teams, to align marketing strategies with overall business objectives. Work with Brand, Digital, SMO & PR team to achieve the overall marketing plan objectives in terms of communication delivery & lead gen. Right from producing informational kits to developing campaign pitch to training sales reps on how to move customers along the buyer's journey more effectively Preferred candidate profile Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is preferred. Proven experience in international marketing, preferably in a global or multi-national company. In-depth knowledge of international marketing , market dynamics, and cultural considerations. Strong understanding of branding, marketing principles, and best practices. Experience in developing and executing marketing campaigns across various channels, including digital and traditional. Good analytical skills and ability to interpret market research and performance data. Strong project management and organizational skills. Excellent communication and collaboration skills. Fluency in multiple languages is a plus.

What does the role entail As the India and Global Marketing Lead , you will be the cornerstone of our marketing strategy, responsible for: Defining and Owning the Brand Narrative: Craft and drive a strong global brand narrative that resonates across markets, building a differentiated identity for Bosch MPS. Championing Product-Led Growth (PLG): Align marketing strategies with PLG frameworks to accelerate user acquisition, activation, and retention in B2B Mobility environment. Strategic Pricing and Market Positioning: Develop pricing strategies that reflect market dynamics while ensuring value alignment for our products and platforms. Integrated Marketing Campaigns: Lead the planning and execution of holistic campaigns, combining digital, content, and event strategies to create a seamless customer journey. Martech and Digital Ecosystem Leadership: Drive the implementation of a robust Martech stack, ensuring data-driven marketing excellence. Oversee the design and optimization of websites for intuitive user experiences. Content and Thought Leadership: Elevate Bosch MPS s market presence by creating high-impact content strategies, contributing to industry discussions, and building domain authority. GTM Strategy and Product Launches: Partner with product, sales, and regional teams to define and execute Go-to-Market plans for global and regional rollouts. Partner Enablement and Loyalty Programs: Enhance the partner ecosystem with co-marketing initiatives and loyalty strategies that drive shared growth and value. Data-Driven Decision Making: Leverage analytics and insights to measure impact, optimize marketing spends, and refine strategies for global scalability. Team Leadership and Collaboration: Build and mentor a high-performing marketing team while fostering cross-functional and cross-geography collaboration to achieve organizational goals. Market Research and Consumer Insights: Conduct in-depth market research to identify trends, competitive insights, and consumer needs, translating findings into actionable marketing strategies.