General Manager

Job Description: General Manager - Marketing and Administration

Department: Marketing & Communications Reports To: Managing Director / Chief Executive Officer Experience Required: Minimum 8-10 years of progressive experience in Marketing and Strategic Administration/Management, preferably with Aviation / Pilot Training / Airline / Aerospace Sector experience.

Position Overview

The General Manager - Marketing and Administration is a critical, dual-focused leadership role. The incumbent will lead the strategic development, execution, and management of all marketing initiatives while overseeing key general administration functions to ensure smooth, efficient, and compliant academy operations.

This role requires a seasoned professional with proven expertise in brand positioning, lead generation, digital marketing, and institutional partnerships. Commercial Pilot License (CPL) holders are strongly preferred for their deep industry insight.

We require mandatory fluency in both English and Hindi, and seek candidates with significant exposure to markets across India and internationally.

Key Responsibilities and KPIs

1. Strategic Marketing Leadership & Growth (KPI Focus)

• Develop and implement comprehensive marketing strategies aligned with business goals and aggressive growth targets.
• Plan and execute multi-channel campaigns for student recruitment across domestic and international markets, focusing on leveraging exposure across all of India.
• Build strategic partnerships with airlines, aviation regulators, and educational institutions.
• Customer Acquisition Cost (CAC) & ROI: Establish rigorous financial KPIs for all marketing campaigns, focusing on optimising CAC and maximising the student lifetime value.
• Oversee brand management, public relations, and high-stakes crisis communication.

2. General Administration & Operational Oversight (Main KPI)

• Establish and monitor key administrative performance metrics across various academy operations to ensure efficiency and compliance.
• Develop, document, and enforce Standard Operating Procedures (SOPs) for all administrative, admissions, and marketing workflows to ensure consistency and quality.
• Manage cross-departmental coordination, effectively linking Marketing, Admissions, Operations, and Training for streamlined processes.
• Effectively liaise with the Management and Leadership team on operational efficiency and organisational goals.

3. Financial & Vendor Management

• Oversee the preparation, allocation, and tracking of the annual Marketing and Administration budgets to ensure cost-effectiveness and adherence to financial targets.
• Negotiate and manage contracts with external agencies, suppliers, and technology vendors to ensure service quality and favourable terms.

4. Regulatory Compliance & Quality Assurance

• Aviation Compliance: Act as the main point of contact for administrative compliance related to marketing materials, admissions, and student records, ensuring strict adherence to DGCA, EASA, or FAA standards.
• Data Protection: Oversee the administrative processes for the secure and confidential handling of student data, ensuring compliance with privacy regulations.

5. Digital Marketing, Technology & Outreach

• Lead digital marketing efforts including SEO, SEM, social media, and performance optimisation.
• Champion the adoption and effective use of the Customer Relationship Management (CRM) system across the Marketing and Admissions teams to track leads and analyse conversion performance.
• Identify and implement new technologies and automation tools to enhance administrative efficiency and personalise the recruitment journey.

6. Team Leadership

• Build, mentor, and manage a multidisciplinary Marketing and Sales team.
• Provide effective sales team management, coordination with branding and promotions teams, and guidance on leveraging digital strategies.

Qualifications & Experience

• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Mandatory Experience: Minimum 8-10 years of progressive experience in Marketing and Strategic Administration/Management.
• Sector Experience (Highly Preferred): Proven track record in the aviation, flight training, airline, or related aerospace sectors is a significant asset.
• Industry Insight (Strong Preference): Commercial Pilot License (CPL) or prior flying/aviation operational experience is strongly preferred for deep domain knowledge.
• Communication: Fluent English and Hindi are mandatory. Spoken Malayalam will be an asset.
• Administrative Software Proficiency: Demonstrated proficiency with relevant software, including CRM platforms (e.g., Salesforce, HubSpot) and advanced use of MS Office/Google Workspace tools.
• Behavioural Competencies: Exceptional ability to diagnose complex administrative or marketing challenges, high level of professional integrity, and a proven commitment to accountability.

Remuneration

Competitive salary with performance-based incentives, commensurate with experience and qualifications.

Job Type: Full-time

Pay: ₹50,000.00 - ₹65,000.00 per month

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you a CPL Holder?

Experience:

• Management: 8 years (Required)

Language:

• Hindi (Required)
• English (Required)

Work Location: In person