General Manager Sales - Industrial Paints

Roles & Responsibilities General Manager (Industrial Paints)

1. Sales & Business Growth

• Drive sales targets, revenue growth, and market share for the Industrial Paints division.
  
• Develop and execute strategic sales plans in alignment with company goals.
  
• Identify new business opportunities in OEMs, PEB, fabrication units, engineering industries, heavy machinery, and industrial contractors.
  
• Monitor monthly/quarterly sales forecasts and ensure achievement of budgets.
  

2. Market Expansion & Key Account Management

• Build strong relationships with key accounts, distributors, OEM customers, and project clients.
  
• Develop and implement strategies for territory expansion across regions.
  
• Conduct competitor analysis and ensure timely counter-strategies.
  
• Lead large project negotiations, pricing discussions, and contract closures.
  

3. Operations & Supply Chain Coordination

• Coordinate with Production, R&D, SCM, and Quality teams to ensure timely supply of materials.
  
• Oversee order planning, inventory management, and dispatch timelines.
  
• Resolve customer complaints in coordination with the technical service and QC teams.
  

4. Team Leadership & Performance Management

• Lead, mentor, and motivate Regional Managers, Sales Managers, Officers, and Technical Service Executives.
  
• Set performance goals, conduct reviews, and ensure capability development of the sales team.
  
• Drive a culture of discipline, accountability, and high productivity.
  

5. Pricing, Margin & Cost Control

• Manage pricing strategy while ensuring target margins and profitability.
  
• Review commercial terms, credit limits, and payment collection.
  
• Control overheads, discounts, and ensure adherence to company policies.
  

6. Product Portfolio & Technical Collaboration

• Work closely with R&D for product development, customization, and improvement.
  
• Ensure the sales team is updated with product training and technical know-how.
  
• Promote new product launches, speciality coatings, and performance-based solutions.
  

7. Customer Relationship & Service Excellence

• Conduct customer visits, technical presentations, and product demonstrations.
  
• Review customer feedback and ensure high customer satisfaction.
  
• Resolve escalations related to product performance or service issues.
  

8. Strategy, Reporting & Compliance

• Prepare MIS reports, sales analytics, business reviews, and action plans.
  
• Ensure compliance with company policies, safety norms, and statutory requirements.
  
• Analyze trends, risks, and business challenges; recommend corrective actions.
  

9. Cross-Functional Collaboration

• Collaborate with finance, logistics, HR, and marketing for business support.
  
• Align organizational goals, KPIs, and improvement initiatives with the management.
  

10. P&L Ownership

• Take complete responsibility for the P&L of the Industrial Paints division.
  
• Ensure profit growth through effective cost management and revenue enhancement.
  
• Present quarterly performance reviews and strategic plans to senior management.