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Job Title: Brand Solutions Manager Location: In Office (Noida) Vertical: Brand Marketing Reporting to: Founder About Effora Effora is one of India’s fastest-growing personal care brands built around delivering utility-driven, effective products that blend aesthetics with performance. We’re on a mission to redefine how Indians experience everyday self-care. Role Overview We’re seeking a brand-first Marketer who can own the voice, perception, and community of Effora across platforms. From storytelling and UGC to retention and influencer campaigns, this role is for someone who thrives in building brand love and long-term value. Key Responsibilities 1. Brand Strategy & Perception Own and evolve Effora’s brand narrative across website, packaging, campaign messaging, and customer interactions. Collaborate on packaging design and unboxing experiences to reflect a premium yet relatable identity. Ensure tone, visuals, and messaging consistency across all channels. 2. Organic Revenue Growth & Community Flywheel Build organic funnels through referrals, word-of-mouth, UGC, and loyalty programs. Increase product reviews and user content across Shopify, Instagram, and YouTube via incentives and creator seeding. Launch referral/bonus programs and identify community-led features that improve customer LTV. 3. Social Media & Content Strategy Lead Instagram, YouTube Shorts, and Pinterest content calendars using storytelling and trend-based hooks. Collaborate with creators, designers, and editors to produce reels, testimonials, and educational content. Maintain visual identity and ensure content builds brand affinity and purchase intent. 4. Influencer & Creator Campaigns Plan and execute creator campaigns across paid partnerships with ROI clarity. Build relationships with micro & macro influencers to turn them into long-term brand evangelists. Own briefing, outreach, coordination, approvals, and reporting. 5. Retention, Reviews & CRM Build branded journeys across email, SMS, and WhatsApp for welcome, post purchase, win-back, and cross-sell flows. Collaborate with CX and designer to drive customer stickiness and review-based engagement. Leverage tools like Klaviyo, Shopify Email, and WhatsApp broadcasts for retention. 6. Brand-Customer Communication Design on-brand WhatsApp flows, COD confirmation messages, and CX scripts. Create SOPs and communication playbooks that empower the support and operations teams to deliver a seamless brand experience. Who You Are 4-5 years of experience in brand, content, or growth roles (preferably D2C/Consumer brands). A strong understanding of storytelling, social media trends, and influencer ecosystems. Data-driven mindset with the ability to track, test, and optimize performance. Obsessed with community, content, and customer delight. Tools: Familiarity with Shopify, Google Sheets, Meta Suite, Interkakt, and content planning tools. Work-life balance is not for you Perks Work closely with the founding team and get high ownership. Be part of a fast-scaling brand with a mission to make utility cool. Flexible hours and outcome-first culture. Average market Compensation Show more Show less
