Field Marketing Lead

18 years

0 Lacs

Posted:5 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Location:

Reports to:

About Netcore Cloud

personalized customer experiences across email, SMS, app, and web

Role Overview

Head – International Field Marketing


Key Responsibilities

Strategic Leadership

  • Define and drive the international field marketing strategy aligned to business growth targets.
  • Partner with regional sales leaders to ensure marketing programs support pipeline generation and revenue outcomes.


Demand Generation & Pipeline Acceleration

  • Build integrated campaigns (digital + offline) to generate and accelerate leads across global regions.
  • Execute targeted ABM (Account-Based Marketing) initiatives for enterprise and strategic accounts.


Events & Field Marketing Execution

  • Own and manage participation in global events, conferences, trade shows, and local roadshows.
  • Conceptualize and execute region-specific events, workshops, and CXO roundtables.


Regional GTM Enablement

  • Collaborate with product marketing, content, and sales enablement teams to create localized messaging, collaterals, and thought leadership.
  • Enable sales teams with campaigns, playbooks, and market intelligence tailored to regions.


Team & Stakeholder Management

  • Build, mentor, and lead a high-performing global field marketing team.
  • Manage marketing budgets, vendors, and agency partnerships in international markets.


Analytics & Reporting

  • Track, measure, and report campaign ROI, pipeline influence, and regional marketing performance.
  • Leverage data and insights to continuously optimize strategies.


Key Requirements

  • 14–18+ years of overall marketing experience, with at least 6–8 years in

    B2B SaaS / Martech

    .
  • Proven success in

    international field marketing, demand generation, or ABM

    roles.
  • Strong understanding of

    global GTM motions, enterprise sales cycles, and regional nuances

    .
  • Experience managing

    large-scale events, sponsorships, and roadshows

    internationally.
  • Excellent leadership, stakeholder management, and cross-functional collaboration skills.
  • Data-driven mindset with expertise in marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, etc.).
  • Willingness to

    travel internationally

    for events, customer meetings, and field engagements.


Why Join Us?

  • Be a part of a

    category-leading global Martech SaaS

    brand.
  • Opportunity to

    lead global marketing initiatives

    with direct business impact.
  • Work with some of the

    best marketers, technologists, and innovators

    in the industry.
  • Competitive rewards, benefits, and growth opportunities in a high-growth environment.

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