Field Marketing Lead

Job Description

The Head of Field Marketing develops end-user focused marketing strategies for new and / or existing products and services to create demand effectively and facilitate sales opportunities. Acts as a link between R&D, technologies, and markets and contributes to product (portfolio) development based on customer feedback and market trends. You Have: Masters degree in marketing from premium institute. 15+ years of experience in marketing leadership roles, preferably in the [Industry] industry. Strong understanding of marketing principles, strategies, and tactics across various channels. Demonstrated success in developing and executing successful large scale marketing campaigns that drive results in a global and tech environments. Mastery of combining deep knowledge of theory and practice or expertise across several different disciplines. Excellent analytical and problem-solving skills with a data-driven approach. Experience managing budgets and resources effectively. It would nice it you also had: Baechlers degree in Engineering or a related field. Elevate Mobile Networks (MN) business group thought leadership and enhance mindshare and visibility of MN Leadership team Lead the development and implementation of marketing campaigns across various channels, including digital, social media, email, content, and events. Manage and optimize marketing budgets, ensuring ROI and efficient resource allocation. Develop and implement key performance indicators (KPIs) to track marketing performance and measure success. Analyze market trends, competitor activities, and customer insights to inform marketing strategies and campaigns. Build and manage a high-performing marketing team, fostering a culture of innovation and collaboration. Collaborate with sales, product, and other departments to ensure alignment and maximize marketing impact. Support external communications with customers, media and press regularly on topics including business updates, portfolio positioning, market trends et Execution of various marketing initiatives, leveraging Key assets (Chennai factory, Bangalore R&D center, Global delivery center) and driving collaboration with other Business Groups/ teams