Exhibition Sales Manager

The Exhibition Sales Manager will be responsible for driving sales and revenue through space and sponsorship sales for exhibitions, trade shows, and related events. This role requires building and maintaining strong client relationships, developing new business opportunities, and working closely with the marketing and operations teams to deliver successful events.

Role & responsibilities:

Sales & Business Development:

• Drive sales of exhibition space, sponsorships, and advertising opportunities to meet and exceed revenue targets.
• Develop and execute sales strategies to attract new exhibitors, sponsors, and partners.
• Conduct regular prospecting through cold calls, networking, and industry research.

Client Relationship Management:

• Build and maintain strong, long-term relationships with exhibitors, sponsors, and stakeholders.
• Provide exceptional customer service and act as the key point of contact for clients throughout the sales cycle.
• Ensure timely communication and after-sales support to enhance client satisfaction and retention.

Market Research & Strategy:

• Analyze industry trends, competitor activities, and customer needs to identify new sales opportunities.
• Work with management to develop pricing, packages, and promotional strategies.

Collaboration & Coordination:

• Partner with marketing to create sales collateral, promotional campaigns, and lead-generation initiatives.
• Collaborate with operations and project teams to ensure smooth exhibitor onboarding and event delivery.
• Provide input for event layout, sponsorship activations, and client requirements.

Reporting & Administration:

• Prepare regular sales forecasts, reports, and pipelines for management.
• Track sales performance against targets and take corrective action where necessary.
• Maintain accurate records of all sales activities in CRM systems.

Key Skills & Competencies:

• Proven track record in B2B sales, preferably in exhibitions, events, or media.
• Strong negotiation, persuasion, and closing skills.
• Excellent communication and presentation abilities.
• Ability to build rapport and long-term client relationships.
• Results-oriented, self-motivated, and target-driven.
• Strong organizational and time management skills.
• Proficiency in MS Office and CRM tools.

Preferred candidate profile:

• Bachelors degree in Business, Marketing, Event Management, or a related field.
• 5-10 years of experience in exhibition sales, sponsorship sales, or event sales.
• Knowledge of exhibition/event industry trends and networks is an advantage.