Entrepreneur in Residence

Entrepreneur-in-Residence (EIR) – New Brand Development

Company: House of Brands Company
Website: www.houseofbrands.company
Type: Full-Time / Contract (6–12 months, extendable)

About House of Brands Company

House of Brands Company partners with visionary founders and domain experts to build, acquire, and scale next-generation consumer brands. We create a platform of shared resources—marketing, technology, supply chain, finance, and retail distribution—allowing each brand to focus on product excellence and storytelling.

We are expanding our portfolio with new, high-potential brands and are looking for an entrepreneurial leader to spearhead this journey.

Role Overview

The Entrepreneur-in-Residence (EIR) will take full ownership of conceptualizing, validating, launching, and scaling a new consumer brand within the House of Brands ecosystem. This is a hands-on, execution-heavy role suited for someone who thrives in ambiguity, builds fast, tests faster, and can turn an idea into a revenue-generating business.

You will operate like the founder of a startup, with the backing, infrastructure, and resources of a high-growth brand-building company.

Key Responsibilities1. Brand Strategy & Concept Development

• Identify market gaps and opportunities across relevant consumer categories.
• Develop the brand vision, positioning, value proposition, and product roadmap.
• Conduct customer research, competitor mapping, and category analysis.

2. Product Development & Supply Chain

• Work with internal and external partners to develop prototypes and first production batches.
• Evaluate suppliers, negotiate terms, and manage end-to-end sourcing.
• Ensure quality standards, compliance, and cost-efficiency.

3. Go-to-Market (GTM) Planning & Launch

• Build a complete GTM strategy including pricing, packaging, branding, and distribution.
• Collaborate with design and marketing teams on brand identity, website, and launch campaigns.
• Set up marketplace listings (Amazon, Flipkart, etc.) and D2C infrastructure.

4. Growth, Marketing & Sales

• Own performance metrics including CAC, ROAS, LTV, retention, and revenue.
• Design and execute digital marketing campaigns—Meta, Google, Influencer, Affiliate.
• Explore offline retail, export, and B2B opportunities where relevant.

5. Business Operations & P&L Ownership

• Manage forecasting, inventory planning, cash flow, and budgeting.
• Create monthly business reviews and performance dashboards.
• Drive continuous improvement across product, pricing, and processes.

6. Cross-Functional Leadership

• Leverage shared services (finance, legal, tech, ops, creative) to scale quickly.
• Coordinate with senior leadership on strategic direction and fundraising (if applicable).
• Build and mentor a small team as the brand grows.

Who You AreMust-Haves

• 0–10 years of experience in entrepreneurship, brand building, D2C, e-commerce, or category management.
• Demonstrated ability to launch or scale a product/brand (your own startup counts).
• Strong understanding of consumer behavior, digital marketing, and product strategy.
• Comfortable with ambiguity, rapid experimentation, and high ownership.
• Data-driven decision maker with a bias for action.

Good-to-Haves

• Experience with FMCG, lifestyle, fashion, beauty, wellness, home, or food startups.
• Marketplace expertise: Amazon, Flipkart, Myntra, Nykaa, etc.
• Ability to think big while executing small, fast tests.
• Network of suppliers, freelancers, marketers, and creators.

What We Offer

• Opportunity to build a brand from scratch with full founder-style ownership.
• Access to shared resources: marketing, design, warehousing, logistics, finance, and tech.
• Market-competitive compensation + performance-based incentives / equity options.
• Fast-paced, founder-friendly environment with decision-making autonomy.
• The chance to create brands that scale nationally and globally.

Job Types: Part-time, Full-time

Pay: ₹1,200,000.00 per year