Director - Performance Marketing - Executive Education

Director – Performance Marketing

Location:

Department:

Reports To:

About ISB:

Executive Education & Digital Learning (EEDL)

Position Overview:

Director of Performance Marketing

Key Responsibilities:

• Strategy & Leadership:

  Define and execute the

  performance marketing strategy

  for ISB's Executive Education & Digital Learning portfolio. Collaborate closely with the Executive Director – EEDL, admissions, program teams, and external partners to align marketing efforts with business goals. Build and mentor a high-performing team of digital marketers and analysts, along with managing agency partners.

• Paid Media & Campaign Management:

  Own the end-to-end management of

  paid digital campaigns

  across platforms like Google Ads, LinkedIn, Meta (Facebook/Instagram), programmatic networks, retargeting, and email marketing. Focus on

  lead generation

  ,

  cost per acquisition (CPA)

  , and

  conversion rate optimization (CRO)

  for executive and digital learning programs.

• Analytics & Reporting:

  Develop robust measurement frameworks, dashboards, and KPIs (excluding SEO) to track performance and optimize ROI. Utilize tools like Google Analytics, Data Studio, and CRM reports to monitor funnel metrics, channel performance, and customer insights.

• Marketing Automation & CRM Integration:

  Leverage

  marketing automation platforms

  (e.g., Salesforce Marketing Cloud, HubSpot) for lead nurturing, segmentation, and personalized campaigns. Ensure seamless

  integration between marketing campaigns and CRM

  systems to enhance lead quality, engagement, and conversions.

• Innovation & Optimization:

  Continuously

  test, analyze, and optimize

  creative assets, audience targeting, landing pages, and bidding strategies. Stay current on digital marketing trends, platform updates, and emerging technologies to ensure ISB remains at the forefront of digital outreach.

KPIs (Key Performance Indicators):

• Lead generation volume and quality (for executive and digital learning programs)
• Cost per lead (CPL) / Cost per acquisition (CPA)
• Conversion rates across funnel stages
• Return on ad spend (ROAS)
• Engagement metrics for paid media and email campaigns

Note:

Qualifications & Experience:

• Minimum 15 years of experience in

  performance marketing

  , with a strong focus on

  paid media, lead generation, and conversion funnels

  .
• Proven success in managing large-scale paid digital campaigns across Google, LinkedIn, Meta, programmatic, and email channels.
• Strong analytical skills with proficiency in tools like

  Google Analytics, Data Studio, CRM systems (e.g., Salesforce)

  , and

  marketing automation platforms

  .
• Expertise in

  CRO strategies

  ,

  A/B testing

  , and

  funnel optimization

  .
• Prior experience in

  education, edtech, or high-value B2C/B2B services

  is highly desirable.
• Strong leadership, project management, and stakeholder communication skills.

Why Join ISB – EEDL?

• Be part of a

  globally recognized institution

  shaping the future of executive and digital learning.
• Drive

  transformative impact

  through strategic digital initiatives.
• Collaborate with

  world-class faculty, industry leaders, and global organizations

  .