Director - Brand Marketing

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About The Role

strategic and visionary Brand Marketing Director

15+ years of deep marketing experience

top MNC brands

D2C marketing initiatives

Key Responsibilities

• Develop and lead end-to-end brand strategy, ensuring consistency in positioning, messaging, and creative execution.
• Drive D2C brand growth through innovative and data-driven marketing strategies across digital, performance, content, and CRM channels.
• Own the brand's identity and narrative, translating business objectives into compelling marketing campaigns.
• Collaborate with internal teams (product, sales, tech) and external partners (creative agencies, media agencies) to deliver high-impact campaigns.
• Plan and oversee 360° brand campaigns across digital, print, on-ground activations, influencer, and social media platforms.
• Leverage consumer insights, behavioral data, and market trends to refine positioning and drive engagement.
• Ensure effective budget planning and ROI-driven media spends across paid, earned, and owned channels.
• Act as a brand evangelist, ensuring alignment across customer touchpoints and internal teams.
• Monitor brand health metrics and present performance reviews to senior leadership.
  

Required Experience & Skills

• 15+ years of progressive experience in brand marketing, preferably in consumer-focused industries such as FMCG, retail, e-commerce, or D2C brands.
• Proven track record of working with reputed multinational companies (MNCs) with high brand equity.
• Extensive experience in building and scaling D2C brands, with deep understanding of customer acquisition, retention, and engagement.
• Strong leadership skills with the ability to mentor high-performing teams and drive cross-functional collaboration.
• Expertise in managing agencies, creative development, and integrated campaign execution.
• Data-savvy with a sharp eye for analytics, performance marketing metrics, and brand health tracking.
• MBA in Marketing or equivalent preferred.
  

Ideal Candidate Attributes

• Strategic thinker with a hands-on approach to execution.
• Passionate about brand storytelling, innovation, and consumer behavior.
• Results-driven with strong business acumen and creative sensibility.
• Excellent communicator with stakeholder management experience at senior leadership level.