Director - Brand Marketing

As the Director of Brand Marketing at Swiggy's B2C business line in India, your role will involve leading the overall brand marketing strategy. You will be responsible for creating and executing an annual calendar for the category, covering areas such as creative communication, media planning, co-branded partnerships, co-funded campaigns, and partner restaurant activations. Additionally, you will establish a regional marketing charter aimed at capturing consumer preference in key regions, utilizing regional insights to develop targeted strategies. Collaborating closely with the consumer insights team, you will gain a deep understanding of consumer behavior in various regions to drive actionable insights for business and campaign strategies. Your responsibilities will also include developing and implementing long-term campaigns to influence consumer preferences and drive acquisition, in coordination with central growth teams and external agencies. Furthermore, you will work in tandem with the Central Insights team to evaluate brand health and campaign effectiveness at both national and regional levels. To succeed in this role, you should possess 9-15 years of work experience with a minimum of 5 years in marketing, coupled with an MBA qualification. Strong creative and analytical skills are essential, with a background in agency management and judgment on creative scripts. Experience in managing large-scale 360 ATL campaigns for consumer brands, particularly with a regional focus, will be advantageous. You should demonstrate proficient project management abilities, preferably within a marketing context, and exhibit the capacity to influence internal and external stakeholders. A track record of introducing innovations and displaying out-of-the-box thinking in previous roles will be highly valued.,