Digital Sales Manager/ Head

The Digital Sales Manager is responsible for driving revenue growth through the sale of innovative digital advertising solutions across Mid-Day news platforms. You will lead the charge in identifying market trends, building relationships with top-tier agencies and brands, and developing custom content strategies that respect our editorial integrity while delivering high ROI for clients.

Key Responsibilities

1. Revenue Generation & Strategy

• Direct Sales: Own the full sales cycle from prospecting to closing for high-value accounts.
• Portfolio Management: Manage and grow a diverse portfolio of clients, including local businesses, national brands, and programmatic partners.
• Yield Optimization: Collaborate with the operations team to maximize eCPM (effective cost per mille) across all digital inventory.

2. Product & Solution Development

• Native Advertising: Work with the editorial/creative studio to sell "sponsored content" that aligns with the newsroom’s voice.
• Multi-Channel Campaigns: Sell across display, newsletters, podcasts, video, and social media extensions.
• Data-Led Selling: Utilize first-party data and audience segments (CDP/DMP) to offer hyper-targeted solutions to advertisers.

3. Strategic Partnerships

• Agency Relations: Maintain strong ties with media buying agencies and independent trading desks.
• Programmatic Oversight: Manage relationships with SSPs (Supply Side Platforms) and oversee Private Marketplace (PMP) deals.

4. Leadership & Analytics

• Performance Tracking: Monitor KPIs using tools like Google Ad Manager, GA4, or HubSpot.
• Market Intelligence: Stay ahead of industry shifts such as the phase-out of third-party cookies and the rise of AI in advertising.

Required Skills & Qualifications

• Experience: 8+ years in digital media sales, preferably within a news or high-traffic content environment.
• Technical Literacy: Proficiency in Google Ad Manager (GAM), CRM software, and programmatic buying/selling.
• Communication: Ability to translate complex data into a compelling "story" for advertisers.
• Adaptability: A deep understanding of how news cycles affect advertiser sentiment (Brand Safety vs. Brand Suitability).