Digital Marketing Specialist

Company Description

Urban Yatra is a leading travel and tourism company based in Bhubaneswar, Odisha, dedicated to delivering exceptional travel experiences across India and abroad. With over 15 years of industry expertise, we specialize in curated domestic and international tour packages, personalized itineraries, hotel bookings, cab rentals, and event travel solutions.

From the sacred landscapes of Odisha to the scenic beaches of Bali, Urban Yatra caters to every kind of traveler – be it spiritual seekers, honeymooners, adventure enthusiasts, or cultural explorers. Our services are backed by a strong network, experienced travel planners, and 24/7 support to ensure a seamless and memorable journey.

We take pride in our customer-centric approach, transparent pricing, and attention to detail that turns every trip into a truly unforgettable yatra.

Key Responsibilities:

A results-oriented Digital Marketing Strategist with 3 years of hands-on experience in developing and executing comprehensive digital strategies. Skilled in Search Engine Optimization (SEO) and Social Media Optimization (SMO) to drive brand awareness, lead generation, and online growth.

Key Skills:

• SEO (On-page & Off-page): Keyword research, technical audits, backlink building, SERP analysis
• SMO: Strategy creation, content planning, engagement, and performance tracking across platforms (Facebook, Instagram, LinkedIn, Twitter)
• Google Analytics, Google Search Console, SEMrush, Ahrefs
• Content strategy and optimization
• Competitor and market research
• Social media campaigns and community management
• Reporting and performance analysis

Responsibilities:

• Developed and executed SEO strategies to improve website visibility and organic traffic
• Planned and managed SMO campaigns to boost brand engagement across multiple platforms
• Collaborated with content and design teams to create high-performing digital assets
• Monitored key performance indicators (KPIs) and presented actionable insights
• Stayed up to date with digital trends and Google algorithm updates

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum 3 years of hands-on experience in SEO and Social Media Optimization (SMO)
• Strong knowledge of SEO tools such as Ahrefs, SEMrush, Moz, and Screaming Frog
• Proven experience with Google Analytics, Google Search Console, and keyword research tools
• Practical knowledge of major social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube) and tools like Buffer, Hootsuite, or Meta Business Suite
• Ability to develop and execute data-driven SMO strategies to increase engagement and brand presence
• Familiarity with HTML, CSS, and CMS platforms (especially WordPress)
• Excellent written and verbal communication skills with strong analytical and creative thinking

Location: (Onsite)

Stalwart Height, A 108, Malabar Golden Diamond Building, Soubhagya Nagar, Bhubaneswar, Odisha 751003

Salary: Negotiable as per industry standard