Digital Marketing Specialist

Job Summary:

• Plan, build, and implement pay-per-click strategies for clients;
• Execute daily account responsibilities associated with Google Ads, Facebook, LinkedIn, Twitter, and other advertising digital platforms for a variety of clients;
• Maintain and monitor keyword bids, daily and monthly budget caps, negative keywords, campaign targeting, and other important account metrics;
• Manage the activity research and creation of large keyword lists;
• Monitor and evaluate search activity across major channels;
• Provide creative copy suggestions and ad templates;
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, optimization strategy and other facets of digital advertising in accordance with client goals;
• Generate weekly and monthly client reporting for all major metrics, goals tracking, and revenue tracking;
• Keep pace with search and PPC industry trends and developments;
• Manage web analytic dashboards, reports, and other key reporting tools, and point out key areas of importance in accordance with client goals;
• Communicate to team and management on project status, timelines and results; and
• Work closely with other team members to meet client goals.

Required Knowledge, Skills, and Abilities:

• Analytical thinking skills
• The ability to relate facts and findings to a broader strategy
• An affinity for results and tangible outcomes
• Excellent follow-through and organization
• Data visualization skills
• Strong communication skills
• Deadline oriented

Benefits:

• Competitive Salary
• Paid Leaves, festival leaves
• Excellent learning opportunities
• Start-up environment which allows for creativity and fun
• A pleasant working environment with enthusiastic and friendly teams
• Possibility of personal growth and to take over responsibilities
• Flexible work hours.
• Employee referral bonus program

Job Type: Full-time

Work Location: In person