Digital Marketing Specialist

Educational Qualifications:

• Preferred: Graduate/postgraduate in sales & marketing discipline
• Preferred: Certificate course in Digital Marketing from a reputed learning platform

Job Description:

• Digital Sales planning for the month as per target assigned for respective dealership
• Strategizing, Planning and spearheading monthly digital campaigns
• Daily review of digital sales pipeline with Digital DSEs
• Gathering information about the territory including source of customers, demographic profile of each customer segment and key needs for each segment
• Conducting daily digital sales planning meeting with the team to discuss the pipeline, follow up calls
• Maintaining social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Strong analytical skills and data-driven thinking
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person