Digital Marketing Specialist

Company Overview:

Stabor India is a leading manufacturer of cutting-edge Electric Vehicle (EV) charging solutions. As a forward-thinking company committed to sustainability and innovation, we specialize in designing and producing reliable, high-performance EV chargers for a greener future. With a strong focus on quality, safety, and technological advancement, Stabor India is at the forefront of the electric mobility revolution. Our products are engineered to meet the diverse needs of EV owners, businesses, and public infrastructure, making us a key player in shaping the future of clean energy transportation. Joining our team means being part of a dynamic, rapidly growing company dedicated to driving the transition to a more sustainable world. As we continue to expand, we are looking for a passionate and detail-oriented Digital Marketer to join our team in Gurugram.

Key Responsibilities:

SEO (Search Engine Optimization):

Plan and implement effective on-page and off-page SEO strategies.

Conduct keyword research, competitor analysis, and technical SEO audits.

Optimize website content and structure for higher organic rankings.

Paid Advertising:

Plan, launch, and optimize paid campaigns on Google Ads, Facebook, Instagram, and LinkedIn.

Monitor budgets, performance metrics (CTR, CPL, CPA), and continuously improve campaigns.

A/B testing of creatives and ad copies to enhance ROI.

Social Media Management:

Develop monthly content calendars across LinkedIn, Instagram, Facebook, and Twitter.

Manage paid social media campaigns to build brand awareness and generate leads.

Track performance analytics and create engagement-driven strategies.

Analytics & Reporting:

Analyze campaign data through Google Analytics, Facebook Insights, and Ads Manager.

Prepare detailed monthly reports with actionable insights.

Recommend strategies based on performance trends.

Key Skills & Tools:

SEO Tools: SEMrush, Ahrefs, Google Search Console

Paid Ads Platforms: Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

Analytics Tools: Google Analytics, Data Studio

Content Tools: Canva, Hootsuite/Buffer

Strong copywriting and English communication skills

Qualifications:

Bachelor's degree in marketing, Business, Communications, or a related field.

Google Ads / Facebook Blueprint certifications (preferred).

Knowledge of EV/clean energy sector marketing will be a plus.

What We Offer:

Competitive salary and performance bonuses

Opportunity to work in the booming EV sector

Young, dynamic, and innovation-driven work culture

Career growth and upskilling opportunities