Digital Marketing Specialist

Job Summary:

Dellve, is seeking an experienced and passionate Digital Marketing Manager to lead our digital initiatives and scale our family and community platform across India and the global Indian diaspora. This is a fully remote role offering hands-on leadership opportunities to collaborate with in-house talent and external agencies on high-impact growth campaigns.

Key Responsibilities

• Strategic Leadership:

  Develop and execute growth-focused digital strategies targeting Indian and diaspora audiences globally.

• Organic Growth

  : Lead SEO, ASO, content marketing, social media, and community engagement to drive long-term user loyalty.

• Performance Marketing:

  Plan and optimise paid campaigns across Google Ads, Meta Ads, and other digital platforms.

• Online Reputation:

  Manage brand perception, monitor platforms for sentiment, and ensure positive brand visibility.

• Team Management:

  Mentor 5, 6 person in-house team across marketing functions.

• Agency Oversight:

  Coordinate external partners in performance marketing, creative, and PR for maximum ROI.

• Analytics Reporting:

  Use data tools like Google Analytics, SEMrush, or Clevertap to track performance and optimise efforts.

• Budget Ownership:

  Allocate and monitor spend efficiently across paid and organic efforts.

• Brand Positioning:

  Align product messaging with audience interests to ensure consistency and engagement.

• Market Intelligence:

  Stay ahead of trends, competitors, and user behaviour to inform campaigns.

Requirements Skills Tools:

Word-press, graphic design, content creation, website audit

• Google Ads, Meta Ads (Facebook/Instagram)
• SEO/ASO tools (SEMrush, Ahrefs)
• Social media tools (Hootsuite, Buffer, etc.)
• Google Analytics, Clevertap (or similar)
• Strong campaign management performance tracking

Experience:

• Proven track record managing both in-house and external teams
• Hands-on execution in SEO, paid campaigns, and digital growth
• Familiarity with the family, astrology, ancestry, or culturally-driven apps is a plus

Education:

• Bachelor s degree in Marketing, Business, or a related field
• MBA or advanced certification in digital marketing preferred

Soft Skills:

• Startup mindset with the ability to multitask
• Proactive and experimental approach
• Team-first mentality with excellent communication skills