Content Writer

Job Description – Content Writer

About Us

Tobor is a fast-growing electric mobility and charging infrastructure company, dedicated to enabling a sustainable future through accessible and reliable EV charging solutions. Our product ecosystem includes EV chargers, a smart dashboard, mobile applications, and a digital-first customer experience. We are on a mission to accelerate the adoption of clean mobility.

Role Overview

We are seeking a creative and detail-oriented Content Writer who can craft compelling, informative, and engaging content across multiple digital channels. The ideal candidate will be passionate about sustainability, technology, and mobility solutions, and will play a key role in shaping Tobor’s brand voice, building awareness, and driving engagement across platforms.

Key Responsibilities

·      Develop, write, and edit clear, engaging, and SEO-optimized content for Tobor’s website (product pages, blogs, landing pages, FAQs).

·      Create impactful content for mobile app (in-app messages, feature descriptions, notifications).

·      Develop content for social media platforms including LinkedIn, Instagram, and Facebook.

·      Draft product descriptions and optimized listings for e-commerce platforms such as Amazon, Flipkart, and IndiaMART.

·      Prepare content for marketing campaigns including Google Ads, Meta Ads, email campaigns, brochures, and presentations.

·      Collaborate with marketing, design, and product teams to translate complex EV and technology concepts into simple, engaging communication.

·      Research industry trends, competitor messaging, and EV policies to generate fresh content ideas.

·      Maintain consistency in brand tone, voice, and messaging across all communication channels.

·      Create storytelling content such as case studies, customer success stories, and proposal documents.

·      Track content performance metrics and continuously optimize for higher engagement and conversions.

Qualifications & Skills

·      Bachelor’s degree in English, Communications, Journalism, Marketing, or related field.

·      1–3 years of professional content writing experience (preferably in technology, sustainability, or mobility sectors).

·      Strong command over English with excellent writing, editing, and proofreading skills.

·      Familiarity with SEO best practices and keyword optimization.

·      Experience writing for digital platforms (social media, websites, blogs, and e-commerce listings).

·      Basic understanding of Google Ads, Meta Ads, and digital marketing.

·      Creative mindset with the ability to adapt writing style for different audiences and channels.

·      Prior knowledge of the EV/clean energy sector will be an added advantage.

What We Offer

·      Opportunity to contribute to India’s EV revolution with a high-impact startup.

·      Exposure to end-to-end content strategy across multiple digital platforms.

·      Collaborative, innovative, and growth-oriented work environment.

·      Competitive compensation with performance-based incentives.