Digital Marketing Specialist

Key Responsibilities

1. Digital Marketing & Branding Strategy:

○ Develop and implement comprehensive digital marketing strategies across social media platforms (Instagram, Facebook, LinkedIn, X, YouTube, TikTok, etc,) to increase brand awareness and engage potential clients. Manage budgets.

○ Manage and optimise Google My Business and other business listing sites to improve local SEO.

○ Execute social media campaigns, including content creation, scheduling, and performance analysis.

○ Create a strong brand presence with ‘Social engagement’, for the various portfolios of Bennet & Bernard.

○ Collaborate with influencers (if necessary only) and manage partnerships to expand reach and credibility.

○ Utilise data analytics and AI tools (e.g., chatbots, predictive analytics) to track campaign performance and personalise marketing efforts.

○ Stay updated on the latest digital marketing trends, particularly those relevant to luxury real estate, to support best marketing options.

○ Bennet & Bernard work with industry PR partners, coordinating working alongside PR teams.

2. Content Creation:

○ Create high-quality visual content, including graphics, logos, brochures, and digital media, that reflects our luxury brand.

○ Ideate content for marketing initiatives to enhance web presence and SEO, used via blogs, etc.

○ Ensure content is multilingual where necessary, catering to international clients (e.g., English, Portuguese), using online tools or collaborating with teams overseas.

○ Must travel to local Projects/ café outlets to capture content, and support all periodical shooting

3. Website enhancement for marketing:

○ Ensure the company websites are up-to-date, visually appealing, and optimised for user experience, accessibility, and SEO.

○ Implement technical SEO best practices in collaboration with the web development team.

4. International Marketing:

○ Adapt digital marketing strategies, including performance marketing, for different international markets, considering cultural nuances and local preferences.

○ Coordinate with teams in different regions (e.g., Portugal, UK, São Tomé and Príncipe) to ensure consistent branding and messaging.

5. Innovation and Trends:

○ Explore and implement new marketing channels and strategies, such as virtual reality tours, AI-driven personalization, and sustainability-focused campaigns.

○ Stay ahead of industry trends by researching competitor activities and emerging technologies.

Required Skills and Qualifications

● Education: A bachelor’s degree in marketing, Digital Marketing. Relevant diplomas may be substituted

● Experience: At least 5 years of experience in digital marketing and graphic design, preferably in the real estate or luxury goods sector.

● Technical Skills:

○ Experience with social media management tools and analytics platforms (e.g., Google Analytics, Meta Insights).

○ Working skills in graphic design software are preferred.

○ Knowledge of AI and machine learning applications in marketing.

● Marketing Expertise:

○ Strong understanding of digital marketing principles, performance ads, including SEO, social media marketing & image building, content marketing, and paid advertising.

○ Experience with luxury brand marketing and creating content for high-end audiences.

● Communication:

○ Excellent written and verbal communication skills, with the ability to create compelling copy for various marketing channels.

● Additional:

○ Fluency in English; knowledge of other languages (e.g., Portuguese) is a plus.

○ Proactive problem-solving, innovation, reliability, and openness to constructive criticism.

○ Ability to work independently and as part of a team, with strong organizational and time-management skills.

What We Offer

● Opportunity to work with a global brand and leading luxury real estate developer with a diverse portfolio of industries and international locations.

● Competitive salary and benefits package, and a dynamic and creative work environment.

● Professional development and growth opportunities in a fast-growing company with a diverse portfolio of industries and international locations.

Job Types: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

Benefits:

• Provident Fund

Application Question(s):

• What is your current notice period?
• What is your expected salary?
• What is your current salary?
• Are you willing to work in Panjim, Goa - On-Site?
• How many years of experience do you have in Digital Marketing?

Work Location: In person