Senior Social Media Manager

Position Overview

We are seeking a Senior Social Media & Influencer Strategist to lead our growing portfolio of digital-first clients. This leadership role requires strategic vision, cross-border campaign management, and strong partnerships with influencers, creators, and global stakeholders.

You will be accountable not just for driving social strategy but also for business impact, creator-led innovation, and scaling campaigns across international markets. Representing Melange Digital, you will engage in global brand activations, creator collaborations, and client strategy sessions.

Key ResponsibilitiesStrategy & Leadership

• Develop end-to-end social media strategies aligned with client objectives, ensuring measurable ROI and accountability.
• Lead cross-border campaigns, including international travel for client meetings, influencer activations, and on-ground execution.
• Act as the strategic partner to clients, advising on emerging trends, content formats, and platform innovations.
• Build data-driven influencer marketing roadmaps with clear KPIs (reach, engagement, ROI, conversions).

Influencer & Creator Management

• Identify, vet, and nurture relationships with macro, micro, and nano influencers across multiple geographies.
• Negotiate collaborations, manage contracts, and ensure delivery of authentic, brand-aligned content.
• Oversee influencer FAM trips, product launches, and global activations, ensuring premium campaign storytelling.
• Monitor creator performance with detailed analytics and optimization strategies.

Execution & Accountability

• Own campaign delivery from strategy to execution to reporting.
• Collaborate with internal teams (creative, paid media, video production) to ensure excellence in execution.
• Track and report business impact of campaigns — going beyond vanity metrics.
• Continuously experiment with new content formats (AI, AR/VR, short-form video, live commerce).

Qualifications

• Bachelor’s/Master’s degree in Marketing, Communications, or related field.
• 5+ years’ experience in social media strategy, influencer marketing, or digital leadership (agency background preferred).
• Proven expertise in building and scaling influencer programs across multiple regions.
• Strong global exposure with ability to work seamlessly with international clients, creators, and teams.
• Excellent negotiation, relationship management, and stakeholder communication skills.
• Hands-on experience with analytics tools (Google Analytics, Sprout Social, influencer dashboards).
• Exceptional leadership, communication, and presentation skills.
• Willingness to travel internationally for campaign execution, FAM trips, and client workshops.

Benefits

• Leadership role with direct accountability for marquee clients.
• Collaborative, inspiring, and creative work environment.
• International exposure through global campaigns and travel opportunities.
• Competitive compensation with performance-linked incentives.
• Health insurance and upskilling funds.
• Opportunity to shape culture, lead teams, and drive global conversations for world-leading brands.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹800,000.00 per year

Ability to commute/relocate:

• Panjim, Goa: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person