Senior Social Media Manager

5 years

5 - 8 Lacs

Posted:2 days ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Position Overview

We are seeking a Senior Social Media & Influencer Strategist to lead our growing portfolio of digital-first clients. This leadership role requires strategic vision, cross-border campaign management, and strong partnerships with influencers, creators, and global stakeholders.

You will be accountable not just for driving social strategy but also for business impact, creator-led innovation, and scaling campaigns across international markets. Representing Melange Digital, you will engage in global brand activations, creator collaborations, and client strategy sessions.

Key ResponsibilitiesStrategy & Leadership

  • Develop end-to-end social media strategies aligned with client objectives, ensuring measurable ROI and accountability.
  • Lead cross-border campaigns, including international travel for client meetings, influencer activations, and on-ground execution.
  • Act as the strategic partner to clients, advising on emerging trends, content formats, and platform innovations.
  • Build data-driven influencer marketing roadmaps with clear KPIs (reach, engagement, ROI, conversions).

Influencer & Creator Management

  • Identify, vet, and nurture relationships with macro, micro, and nano influencers across multiple geographies.
  • Negotiate collaborations, manage contracts, and ensure delivery of authentic, brand-aligned content.
  • Oversee influencer FAM trips, product launches, and global activations, ensuring premium campaign storytelling.
  • Monitor creator performance with detailed analytics and optimization strategies.

Execution & Accountability

  • Own campaign delivery from strategy to execution to reporting.
  • Collaborate with internal teams (creative, paid media, video production) to ensure excellence in execution.
  • Track and report business impact of campaigns — going beyond vanity metrics.
  • Continuously experiment with new content formats (AI, AR/VR, short-form video, live commerce).

Qualifications

  • Bachelor’s/Master’s degree in Marketing, Communications, or related field.
  • 5+ years’ experience in social media strategy, influencer marketing, or digital leadership (agency background preferred).
  • Proven expertise in building and scaling influencer programs across multiple regions.
  • Strong global exposure with ability to work seamlessly with international clients, creators, and teams.
  • Excellent negotiation, relationship management, and stakeholder communication skills.
  • Hands-on experience with analytics tools (Google Analytics, Sprout Social, influencer dashboards).
  • Exceptional leadership, communication, and presentation skills.
  • Willingness to travel internationally for campaign execution, FAM trips, and client workshops.

Benefits

  • Leadership role with direct accountability for marquee clients.
  • Collaborative, inspiring, and creative work environment.
  • International exposure through global campaigns and travel opportunities.
  • Competitive compensation with performance-linked incentives.
  • Health insurance and upskilling funds.
  • Opportunity to shape culture, lead teams, and drive global conversations for world-leading brands.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹800,000.00 per year

Ability to commute/relocate:

  • Panjim, Goa: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

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