Digital Marketing Specialist

About the Role

Digital Marketer / Performance Marketer

• Studio Rental Bookings

• Content Production Campaigns

• Influencer Marketing Campaigns

self-starter

Key Responsibilities

System Setup & Optimization

• Build the

  digital marketing infrastructure

  from the ground up (ad accounts, analytics, pixels, conversion tracking, custom events).
• Design and implement

  end-to-end marketing funnels

  for lead generation, nurturing, and conversion.
• Develop

  CRM and automation workflows

  to reduce manual tasks and streamline processes.
• Integrate marketing tools (Meta, LinkedIn, Google Ads, Zapier, HubSpot/Zoho, etc.) for seamless campaign execution.

Campaign Management & Performance Marketing

• Plan, launch, and optimize paid ad campaigns on

  Meta (Facebook & Instagram), LinkedIn, and Google Ads

  .
• Run

  A/B tests

  to optimize creatives, copy, landing pages, and targeting strategies.
• Manage budgets effectively and ensure campaigns deliver a high

  ROAS (Return on Ad Spend)

  .
• Scale winning campaigns for

  Studio rentals, Content Production, and Influencer Marketing verticals

  .

Data Analytics & Reporting

• Track and analyze KPIs across campaigns to make

  data-backed decisions

  .
• Create detailed weekly and monthly

  performance reports

  (CPL, CPA, ROAS, CTR, Conversion rates).
• Provide actionable insights to leadership on scaling campaigns and reducing acquisition costs.

Automation & Growth Systems

• Set up

  email, WhatsApp, and retargeting automation sequences

  .
• Build and optimize

  lead scoring systems

  to prioritize high-quality leads.
• Integrate marketing with

  sales pipelines

  to ensure end-to-end tracking of revenue impact.
• Continuously research and implement

  new growth hacking strategies

  .

Key Requirements

• Proven experience (3–6 years) in

  performance marketing

  or

  digital marketing strategy

  .
• Hands-on expertise in

  Meta Ads, LinkedIn Ads, and Google Ads

  .
• Strong knowledge of

  CRM systems, automation tools, and marketing tech stack

  .
• Ability to

  set up campaigns from scratch

  – from pixel installation to lead conversion tracking.
• Experience in

  creative ad copywriting

  and collaborating with design and video teams.
• Strong analytical mindset with proficiency in

  Google Analytics, Tag Manager, and reporting tools

  .
• Excellent knowledge of

  A/B testing methodologies

  and

  growth marketing funnels

  .
• Entrepreneurial spirit with the ability to

  work independently

  and

  take ownership

  of outcomes.

KPIs & Performance Metrics You'll Own

• Leads generated per campaign

  (Studio Rentals, Content Production, Influencer Marketing).

• Cost Per Lead (CPL)

  and

  Cost Per Acquisition (CPA)

  .

• Return on Ad Spend (ROAS)

  across platforms.

• Automation efficiency

  (manual task reduction, funnel conversion rates).

• Revenue generated

  directly attributable to campaigns.

What We’re Looking For

• 3+ years

  of experience in

  performance marketing

  /

  digital marketing strategy

  .
• Strong expertise in

  Meta Ads, LinkedIn Ads, and Google Ads

  .
• Proficiency with

  analytics tools

  (Google Analytics, Tag Manager, etc.).
• Hands-on experience with

  CRM systems

  &

  marketing automations

  (Zapier, HubSpot, Zoho, etc.).
• Proven track record of

  scaling campaigns

  and delivering

  high ROI

  .
• A creative, analytical, and

  automation-first mindset

  .

Why Join Us?

HFM Production

• Build and

  own the entire performance marketing vertical

  from the ground up.
• Work with

  high-value campaigns

  across content production, studio rentals & influencer marketing.
• Collaborate with

  top brands, creators, and influencers

  in the country.
• Be part of a

  fast-growing company

  where your ideas directly shape growth.

growth, automation, and ROI-driven marketing

Apply Now