Digital Marketing Specialist

Campaign Strategy and Execution:

Assist in developing digital marketing strategies to drive brand awareness, engagement, and sales.

Help execute online campaigns across different platforms (e.g., Google Ads, social media, email marketing).

Monitor and optimize the performance of digital marketing campaigns to meet KPIs (Key Performance Indicators).

Content Creation & Management:

Collaborate with content teams to create and manage engaging digital content (e.g., blog posts, videos, social media posts).

Ensure content is aligned with brand voice and target audience.

Social Media Management:

Oversee and manage day-to-day social media activities (Facebook, Instagram, Twitter, LinkedIn, etc.).

Create and schedule social media content and engage with followers to build community.

Track social media performance and adjust strategies to enhance engagement.

SEO and SEM:

Assist in optimizing website content for search engines (SEO) to increase organic traffic.

Support search engine marketing (SEM) campaigns through paid ads (PPC) like Google Ads.

Conduct keyword research and competitive analysis.

Analytics & Reporting:

Track, analyze, and report the performance of campaigns using tools like Google Analytics, social media insights, etc.

Provide insights and recommendations based on data analysis to optimize future campaigns.

Email Marketing:

Support the planning and execution of email marketing campaigns.

Segment email lists and track campaign performance metrics such as open rates, click-through rates, and conversions.

Collaboration & Coordination:

Work closely with the digital marketing team and other departments (e.g., sales, product development) to align strategies and objectives.

Collaborate with external agencies or vendors when necessary for campaign execution.

Market Research:

Stay up-to-date with the latest trends and best practices in digital marketing.

Conduct market research to identify new opportunities for digital growth.

Budget Management:

Assist in managing the budget for digital marketing campaigns.

Ensure the efficient allocation of resources and monitor cost-effectiveness of campaigns.