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Anvi Cybernetics
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Digital Marketing Specialist

Digital Marketing Specialist

Anvi Cybernetics

3 years

0 Lacs

pune maharashtra india

Posted:1 day ago| Platform:

Apply

Skills Required

marketing seo strategies analyze ads testing tracking analytics reporting retargeting strategy research ai ranking data content drive engagement metrics automation hubspot mailchimp ux ui communication creativity management

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Digital Marketing Specialist/Expert (Full-Time)

Experience Required:

Location:

Notice period:

About the Role:

results-driven Digital Marketing Expert

strategic thinking

Key Responsibilities:

Plan, create, and manage
Google Ads (Search, Display, YouTube, Performance Max)
campaigns.
Run and optimize
Meta Ads (Facebook, Instagram)
and
LinkedIn Ads
for lead generation and brand awareness.
Manage budgets efficiently to maximize ROI and lead quality.
Perform A/B testing, conversion tracking, and analytics reporting for all paid campaigns.
Develop remarketing and retargeting strategies.
Lead
SEO strategy and execution
– keyword research, on-page, off-page, and technical SEO.
Expertise in
AI-driven SEO (Gen AI SEO)
, optimizing for
ChatGPT, Perplexity, and other AI-driven search engines
.
Monitor search trends and algorithm updates to ensure top ranking and discoverability.
Collaborate with teams to create SEO-optimized blogs, landing pages, and web copy.
Develop and manage social media strategies across
LinkedIn, Instagram, Facebook, and X (Twitter)
.
Create data-driven content strategies to drive engagement and leads.
Analyze performance metrics and adjust strategy accordingly.
Use
Google Analytics (GA4)
,
Google Tag Manager
,
Search Console
, and
Meta Business Suite
for campaign tracking.
Prepare performance dashboards and actionable insights for management.
Leverage data to refine campaigns for continuous improvement.
Experience with
marketing automation tools
(HubSpot, Zoho, Mailchimp, etc.).
Knowledge of
AI tools for marketing
(ChatGPT, Jasper, SurferSEO, etc.).
Familiarity with
landing page builders
(Unbounce, Instapage, Webflow).
Basic understanding of
UX/UI principles
and conversion optimization.

Qualifications:

Minimum
3+ years of hands-on experience
in digital marketing.
Proven success in managing
multi-industry campaigns.
Strong analytical skills with a data-driven mindset.
Excellent communication, creativity, and time management skills.

Apply or share your updated CV at hr@anvicybernetics.com

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