Digital Marketing Specialist

Digital Marketing Specialist

Candidates preferred from Vadodara/ Ahmedabad/Surat and Gujarat's Other locations only....

1. Digital Strategy & Brand Development

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives in the chemical/manufacturing domain.
• Build brand awareness among industrial clients, distributors, and global partners.
• Manage and enhance the companys digital footprint across platforms (website, LinkedIn, email, trade portals, etc.).
• Lead Digital Marketing to Lead Management.

2. Website & SEO/SEM Management

• Manage and optimize the corporate website to improve search rankings, content relevance, and lead generation.
• Drive organic and paid campaigns using SEO, Google Ads, and LinkedIn Ads.
• Monitor web traffic and user behavior using Google Analytics and similar tools.

3. Content Marketing & Communication

• Develop and oversee technical and marketing content such as blogs, case studies, newsletters, and product videos.
• Collaborate with R&D and product teams to translate complex chemical concepts into engaging marketing content.
• Ensure all digital content complies with brand guidelines and industry standards.

4. Social Media & Campaign Management

• Manage social media channels (especially LinkedIn and industry forums) to engage with key stakeholders.
• Execute lead generation and remarketing campaigns targeting industrial buyers and B2B clients.
• Monitor, analyze, and report on campaign performance metrics (CTR, CPC, conversions, etc.).

5. CRM & Marketing Automation

• Implement and manage marketing automation and CRM tools (e.g., HubSpot, Zoho, Salesforce).
• Nurture leads through email marketing, drip campaigns, and personalized communication.

6. Coordination & Support

• Coordinate with sales, R&D, and product management teams for consistent brand communication.
• Manage external agencies, designers, and digital vendors to ensure quality and timelines.

Exhibitions and Events

Lead and manage exhibitions and Events

Key Skills & Competencies:

• Strong understanding of

  B2B industrial marketing

  and global digital platforms.
• Expertise in

  SEO/SEM, Google Ads, LinkedIn Campaigns, and Analytics tools

  .
• Experience in content marketing for

  technical or chemical products

  .
• Excellent written and verbal communication skills.
• Analytical mindset with data interpretation and reporting capability.
• Knowledge of

  marketing automation tools and CRM systems

  .

Qualifications & Experience:

• Bachelors or Masters degree in Marketing, Communications, Business, or related field.

• 6-10

  years of experience in

  digital marketing within chemical, manufacturing, or B2B industries

  .
• Professional certifications in Google Ads, Analytics, or Digital Marketing are preferred.

• Immediate Joiners are preferred

Key Performance Indicators (KPIs):

• Growth in qualified B2B leads from digital channels.
• Increase in website traffic and engagement from target markets.
• ROI improvement across paid campaigns.
• Enhanced brand visibility across digital and industrial platforms.