Digital Marketing Specialist

Job Overview:

We are looking for a skilled and result-driven Media Buyer with hands-on experience in Meta Ads and Google AdWordscampaigns. The ideal candidate should have a strong understanding of the e-commerce industry, campaign optimization, and audience targeting to drive conversions and ROI.

Key Responsibilities:

• Plan, execute, and optimize paid media campaigns across Meta (Facebook & Instagram) and Google Ads platforms.
• Manage budgets effectively to maximize ROI and minimize wasted spend.
• Conduct A/B testing to identify high-performing creatives and ad sets.
• Monitor campaign performance, analyze data, and generate performance reports.
• Collaborate with the creative and marketing teams to develop ad strategies aligned with brand goals.
• Stay up to date with the latest advertising trends, tools, and platform updates.
• Scale e-commerce campaigns efficiently while maintaining cost-effectiveness.

Requirements:

• Minimum 2 years of hands-on experience managing Meta Ads campaigns.
• Working knowledge of Google Ads (Search, Display, and Shopping campaigns).
• Proven track record of running successful E-commerce ad campaigns.
• Strong analytical and problem-solving skills.
• Excellent understanding of audience segmentation, pixel tracking, and retargeting.
• Ability to work independently and manage multiple campaigns simultaneously.

Why Join Us:

• Opportunity to work in a growing and performance-driven environment.
• Freedom to experiment and innovate with digital strategies.
• No qualification restriction – we value skills, creativity, and results.

Job Type: Full-time

Work Location: In person