Digital Marketing Specialist

We are looking for a skilled and creative Digital Marketing Expert to plan, execute, and optimize online marketing campaigns across all digital channels. The candidate will be responsible for boosting brand visibility, driving traffic, generating qualified leads, and improving online presence through SEO, social media, and paid ads.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies for brand growth.
• Manage and monitor all social media platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).
• Plan and execute SEO, SEM, and Google Ads campaigns to increase website traffic and ranking.
• Create and manage online ad campaigns (Meta Ads, Google Ads, Influencer collaborations).
• Track and analyze digital performance using tools like Google Analytics, Search Console, and SEMrush.
• Optimize website content, blogs, and landing pages for search engines.
• Prepare monthly reports on marketing performance and ROI..
• Stay updated with the latest digital trends, tools, and algorithm changes.

Required Skills & Qualifications:

• Proven experience (2–5 years) in digital marketing, SEO, and social media campaigns.
• Strong knowledge of Google Ads, Meta Business Suite, and YouTube SEO.
• Expertise in analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).
• Excellent understanding of keyword research, backlink strategy, and content optimization.
• Basic graphic design or video editing knowledge is a plus.
• Creative thinker with strong communication and reporting skills.

Education:

• Bachelor’s degree in Marketing, Mass Communication, or a related field.
• Certification in Digital Marketing (Google, Meta, HubSpot) preferred.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off

Work Location: In person