Digital Marketing Specialist

Opportunity with SGS India for the position of Digital Marketing Specialist | Location - Bangalore

Company Profile:

96,000

Global Website:

India Website:

Experience

Scope of job /Activities handled:

Paid Advertising

• Very strong abilities to create, manage, and optimize paid ad campaigns on Google Ads, Facebook, Instagram, LinkedIn, etc.
• Conduct A/B testing for creatives and landing pages.
• Closely track ROI and conversion rates and adjust strategy accordingly on a daily basis to maximize relevant lead generation.

SEO & SEM

• Conduct on-page and off-page SEO optimization and work with agency to improve rankings to top 5 in search engines
• Perform keyword research and implement content strategies to improve organic rankings.
• Monitor and report performance metrics using Google Search Console and Analytics.

• Email Marketing

• Plan and execute email marketing campaigns

  on a daily basis

  to drive engagement and maximize conversions.

Collation and segmentation of mailing lists

• Monitor open/click-through rates and optimize performance.
• Manage tools such as Salesforce, Eloqua, Mailchimp, HubSpot, or similar platforms

Website Management

• Update content, banners, and CTAs on the website and unbounce pages daily.
• Coordinate with developers/designers to implement new features or improvements.
• Ensure the sites are SEO-optimized, mobile-friendly, and user-focused.

Content & Social Media

• Create engaging blogs, landing pages and lead magnets.
• Manage and grow brand presence across social media platforms.
• Analyze social media engagement and provide actionable insights.

• Analytics & Reporting

• Use tools like Google Analytics, Data Studio, and CRM dashboards to measure campaign effectiveness.
• Provide weekly and monthly reports with campaign analytics, KPIs and insights.
• Recommend data-driven improvements to enhance campaign performance.

• Webinars & Online Events

• Plan, promote, and execute webinars and virtual events in collaboration with internal teams and external speakers.
• Manage logistics, registration platforms, follow-up communications, and post-event engagement.
• Track attendance and gather feedback for improvement.

• Industry Liaison

• Establish and maintain relationships with industry associations, partners, and media platforms.
• Identify and leverage opportunities for co-marketing, guest articles, or event partnerships.
• Stay updated with industry trends and integrate relevant opportunities into marketing plans.

fleur.dsouza@sgs.com