Digital Marketing Specialist

Location:

Company:

Reports To:

About Accordible

NADCA-certified Air Duct Cleaning

Role Overview

growth engine

Key Responsibilities

• Own end-to-end management of Google Ads, LinkedIn Ads, and Meta campaigns across all Accordible verticals.
• Build high-intent keyword clusters (e.g., air duct cleaning Mumbai, HVAC AMC service Delhi) and continuously optimize for CTR, CPL, ROAS.
• Track funnel metrics from

  impressions → clicks → form fills → SQL → client conversion

  .
• Set up and manage tracking via

  Google Tag Manager, GA4, UTMs

  , and dashboards for daily reporting.
• Experiment with retargeting, look-alike audiences, and lead nurturing automation.

• Own

  on-page & off-page SEO

  for Accordible.com and microsites keyword strategy, content optimization, backlink building.
• Manage

  LinkedIn organic growth

  optimize company page, build content calendar, and grow decision-maker reach.
• Lead

  content strategy

  blogs, case studies, infographics, white papers optimised for industry search intent.
• Collaborate with design & video teams to produce share-worthy, authoritative content for B2B audiences.

• Plan and execute

  email drip campaigns

  targeting decision-makers (Facility Managers, Admin Heads, Directors of Engineering).
• Create high-converting

  nurture journeys

  for leads from Google Ads, LinkedIn, and website forms.
• Manage segmented lists for verticals (Hotels, Hospitals, Malls, Pharma, etc.) using CRM or Airtable automations.
• A/B test subject lines, CTAs, and templates to maximize

  open rates and click-throughs

  .
• Use automation tools (HubSpot, Mailchimp, Zoho, or Airtable automations) to schedule campaigns and track conversions.
• Craft

  monthly newsletters

  highlighting projects, case studies, certifications, and safety insights to build brand authority.

• Build performance dashboards to monitor CPL, lead quality, ROI, and source effectiveness.
• Conduct

  A/B testing

  for ads, landing pages, CTAs, and email campaigns.
• Use heat maps and analytics tools to improve conversion rates and user experience.

• Work closely with the

  Sales & Ops teams

  to align campaign messaging with live projects and client segments.
• Coordinate with the CEO for monthly strategy reviews and ROI targets.
• Manage freelancers / agencies where needed for SEO or ad execution.

Required Skills & Tools

• Platforms:

  Google Ads, LinkedIn Ads, Meta Ads, Google Analytics 4 (GA4), Tag Manager, Search Console.

• Tools:

  SEMrush / Ahrefs, Canva / Figma, ChatGPT / Gemini for content, HubSpot / Airtable / CRM tracking.

• Skills:

• Deep understanding of B2B performance marketing and SEO.
• Strong analytical mindset comfortable with data, dashboards & KPIs.
• Creative storytelling with ability to simplify technical concepts.
• Expertise in lead nurturing funnels, automation, and email marketing.

Preferred Background

• 4–7 years’ experience in digital marketing / growth / performance roles (B2B preferred).
• Experience in Facility Management, Engineering Services, Real Estate or Industrial sectors is a big plus.
• Proven track record of generating high-quality leads through ads and organic channels.
• Strong portfolio of campaign results and content achievements.

What You’ll Get

• Freedom to build and scale the entire marketing engine of a fast-growing brand.
• Work directly with the CEO on strategy & growth.
• Exposure to multi-industry verticals Hospitality, Real Estate, Engineering, Solar.
• High ownership culture + fast career growth path to Marketing Head.