Digital Marketing Specialist

As a Digital Marketing Specialist at SAM Web Studio, you'll be responsible for developing, implementing, and managing digital marketing campaigns across various channels, including social media, email, and search engines. You'll work closely with our team to understand client objectives, analyze market trends, and create effective digital strategies to enhance brand awareness, drive traffic, and generate leads.

Key Responsibilities:

- Search Engine Optimization (SEO):

- Skills in off page, off page and technical SEO

-Conduct keyword research and implement on-page SEO best practices.

- Monitor and report on website traffic, search rankings, and other SEO metrics.

- Social Media Management:

- Manage and optimize social media accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.

- Create engaging content, including graphics, videos, and written posts, aligned with brand voice and objectives.

- Monitor social media trends and adjust strategies accordingly.

- Content Marketing:

- Assist in creating and curating content for blogs, newsletters, and other digital channels.

- Optimize content for SEO and ensure brand consistency across all digital platforms

- Paid Advertising:

- Assist in managing PPC campaigns on Google Ads and social media platforms.

- Monitor ad performance, optimize targeting, and adjust budgets as needed.

- Email Marketing:

- Assist in creating and executing email marketing campaigns.

- Analyze email performance metrics and suggest improvements.

- Analytics and Reporting:

- Track and analyze campaign performance using tools like Google Analytics, social media insights, etc.

- Prepare regular reports on campaign progress and provide actionable insights.

Required Skills & Qualifications:

- Bachelor's degree in Marketing, Digital Marketing, or a related field.

- 2-5 years of experience in digital marketing.

- Proven experience in managing digital marketing campaigns across multiple channels.

- Strong understanding of SEO, PPC, social media marketing, and email marketing principles.

- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc.

- Excellent content creation and copywriting skills.

- Analytical mindset with the ability to interpret data and make informed decisions.

- Strong communication and project management skills.

- Ability to work independently and as part of a remote team.

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: In person