Digital Marketing Manager

Position Overview

: Siddhu Consultancy Services private limited is looking for a Digital Marketing Manager who is equal parts strategist, executor, and innovator. This role requires a deep understanding of digital marketing performance, SEO, lead funnels, and content strategy in a luxury service environment.

Key Responsibilities

: Digital Strategy & Campaign Management • Develop and execute comprehensive digital marketing strategies to grow online visibility, drive lead generation, and support brand objectives. • Manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and Pinterest with a focus on ROI and CPL. • Oversee SEO initiatives including keyword planning, content optimization, backlink strategy, and performance monitoring. • Own the digital marketing calendar, aligning campaigns with product launches, seasons, promotions, and events. Content, Social & Email Marketing • Plan and oversee content creation for blog posts, landing pages, emails, and social media channels. • Build and manage campaigns through platforms like Klaviyo, Mailchimp, or similar — focused on nurturing leads, re-engaging past clients, and driving referrals. • Oversee the brand’s organic social presence (Instagram, Facebook, TikTok, LinkedIn, Pinterest), aligning content with campaign goals and voice. • Collaborate with internal and external creatives (photographers, graphic designers, video editors) to develop luxury-standard assets. Analytics & Optimization • Use Google Analytics, Google Search Console, and ad platforms to track campaign performance and user behavior. • Report weekly on key KPIs including traffic, conversion rates, leads, ad spend, and campaign effectiveness. • Make data-driven decisions to refine strategies and improve funnel efficiency — from awareness through conversion. Brand & Cross-Functional Collaboration • Deeply understand the luxury jewelry buyer’s mindset and help shape messaging that builds emotional connections. • Collaborate with sales, customer service, and design teams to align marketing with the client journey and experience. • Coordinate reviews, referrals, and influencer campaigns to generate high-trust UGC and online reputation. Innovation & Growth • Stay ahead of emerging digital trends, technologies, and platforms in the jewelry and luxury space. • Propose new growth channels or marketing experiments to expand reach and improve marketing performance. • Help identify and pitch creative campaigns, partnerships, or digital PR opportunities. ⸻

Qualifications

: • Bachelor’s degree in Marketing, Communications, or a related field. • 5+ years of experience in digital marketing with a focus on luxury services, lead generation, or high-ticket items. • Strong experience with Google Ads, Meta Ads Manager, SEO tools, and email/SMS platforms (Klaviyo, Mailchimp, etc.). • Excellent copywriting and storytelling skills, with a feel for emotional luxury branding. • Experience managing creative teams or content production a plus. • Confident in using analytics tools and dashboards to drive decisions. • High attention to detail, proactive mindset, and ability to manage multiple projects simultaneously. ⸻

Bonus Points For

• Familiarity with the customer psychology behind engagement ring and gift purchases. • Understanding of influencer marketing or affiliate partnerships.