Digital Marketing Manager

Role Overview

We are looking for a highly skilled Digital Marketing Manager to lead our brand’s online presence, performance marketing, and digital growth strategy. This role will drive customer acquisition, engagement, and retention across paid media, SEO/SEM, social media, influencer marketing, and e-commerce channels. The ideal candidate should combine data-driven decision making with creative digital storytelling to scale up our Lifestyle Jewellery brand. 

Key Responsibilities

1. Digital Marketing Strategy & Planning

•      Develop and execute 360° digital marketing strategy aligned with brand objectives, sales targets, and consumer insights.
• Build annual & quarterly digital media plans covering paid ads, social content, influencer activations, and e-commerce growth.

2. Performance Marketing (Paid Media)

•      Plan and manage campaigns on Meta (Facebook/Instagram), Google Ads, YouTube, Pinterest, marketplaces, and retargeting networks.
•     Optimize ad spend and ROI using A/B testing, conversion tracking, and audience segmentation.
•  Monitor key metrics such as ROAS, CPC, CTR, CAC, and cost per sale/lead.

3. Social Media & Content Marketing.

• Build a content calendar for social platforms (Instagram, Facebook, Pinterest, YouTube, LinkedIn).
•    Oversee creative storytelling, brand aesthetics, and engagement strategies to grow an active community.

Collaborate with designers and photographers to create high-impact visual content (reels, product videos, influencer content).

4. Influencer & Affiliate Marketing

• Identify and collaborate with influencers, bloggers, stylists, and celebrities to promote collections.
• Negotiate partnerships, deliverables, and measure

  earned media value

  & influencer ROI.

5. E-Commerce & Website Management

• Drive online traffic & sales through SEO/SEM, CRO (conversion rate optimization), and site performance improvements.
• Manage website content, landing pages, and product page storytelling to enhance user experience.
• Partner with reporting manager and design teams for exclusive online launches & digital promotions.

6. Analytics & Reporting

·    Build digital dashboards to track campaign performance, sales funnels, traffic sources, and conversion trends.

·    Analyze data to provide actionable insights on audience behavior, content effectiveness, and ROI optimization.

·    Present monthly & quarterly digital performance reports to management.

7. Key Skills & Competencies

·    Proven experience in performance marketing, paid ads, SEO/SEM, social media management, and influencer strategy.

·    Proficiency in Meta Ads Manager, Google Ads, Google Analytics, YouTube Ads, Shopify/WordPress/e-commerce tools.

·    Strong creative sense for digital storytelling.

·    Data-driven mindset with expertise in campaign analysis, budget allocation, and ROI improvement.

Excellent leadership & collaboration skills to manage internal teams and agencies.

8. Education & Experience

• MBA/PGDM or equivalent in Marketing / Digital Marketing .

• 5–10+ years of experience in digital marketing, preferably in fashion, lifestyle, jewellery, retail sectors, or FMCG.

Interested candidates can send their resume to recruitment@shriharionline or whatsapp 8981920037.