Digital Marketing Manager

Location:

Employment Type:

About Novel Patterns

At Novel Patterns

bootstrapped by design

What sets us apart is not just what we build, but why we build it.

600M+ records every month

• 6x AUM growth

  in lending portfolios

• 8% GNPA reduction

  even while growing loan books at

  50% YoY

• 65% productivity improvement

  and

  70% reduction in turnaround time

• ₹10+ crore saved every day

  through real-time fraud detection

110+ engineers, data scientists, and domain experts

Our product suite spans:

• Genesis

  – Unified investment management for PMS, Mutual Funds & AIFs

• CART

  – AI-led credit underwriting, CAM automation & ML-driven fraud detection

• Hawkeye

  – Early warning systems & loan monitoring

• Data Dimensions

  – Data platforms, ML deployment & analytics

• MyConcAll

  – Video-based KYC, PD & customer engagement intelligence

high-scale systems, real production AI, and building products that directly impact financial ecosystems

Role Overview

This is not a traditional marketing role.

As Digital Marketing Manager

Key Responsibilities

Demand Generation & Growth

• Drive 3–5× YoY growth in marketing-sourced pipeline
• Improve MQL→SQL conversion by 25% through scoring and nurturing
• Build integrated campaigns across organic, ABM, and partnerships

Brand & Thought Leadership

• Position Novel Patterns as a credible voice in fintech and AI-led decisioning
• Drive media, analyst, and ecosystem visibility across priority markets

Product Marketing & Enablement

• Own competitive positioning, messaging frameworks, and personas
• Deliver sales enablement assets across geographies

GTM & Team Leadership

• Build and manage a high-performing marketing team
• Partner with Sales and Product on shared pipeline and revenue goals

Qualifications

• MBA in Marketing/Strategy from a Tier 1/2 institute with data driven mindset
• 7+ years of B2B SaaS or fintech marketing experience
• Strong demand gen, product marketing, and GTM expertise

Why This Role

• Direct ownership of growth narrative and pipeline
• Leadership visibility and influence on company strategy
• Opportunity to build a world-class fintech marketing engine

What We Offer

• Collaborative, high-caliber product environment
• Competitive compensation and long-term growth opportunities
• Continuous learning and leadership exposure