Digital Marketing Manager

Job Title: Digital Marketing Manager
Location: On site
Experience Level: 3–7 Years
Employment Type: Full-Time

About the Role

We’re seeking a Digital Marketing Manager/Full Stack Marketer who can lead and execute data-driven digital strategies across multiple platforms.
The ideal candidate will be both creative and analytical, with hands-on experience in campaign planning, social media management, content strategy, and paid advertising.
You’ll be responsible for building the brand’s online presence, driving traffic, and generating high-quality leads while managing a small marketing team or agency partners.

Key Responsibilities

Strategy & Planning

• Develop, execute, and optimize comprehensive digital marketing strategies across all online channels.
• Set clear performance KPIs (CTR, CPA, ROAS, engagement, conversions).
• Work closely with leadership to align campaigns with business goals and product launches.

Social Media Management

• Create and oversee organic and paid social media campaigns across Instagram, Facebook, LinkedIn, and YouTube.
• Develop content calendars, approve creatives, and ensure brand consistency.
• Engage with the community — monitor trends, respond to comments, and track performance.

Performance Marketing

• Manage and optimize ad campaigns on Meta, Google Ads, LinkedIn Ads, and YouTube.
• Monitor daily performance, conduct A/B testing, and improve ROI.
• Manage budgets and allocate spends efficiently across platforms.

Content & SEO

• Coordinate with content writers and designers to produce engaging and conversion-oriented assets.
• Ensure SEO best practices across landing pages, blogs, and website content.
• Collaborate on keyword research, on-page SEO, and backlink strategies.

Analytics & Reporting

• Track, analyze, and report performance metrics using tools like Google Analytics, Meta Insights, and CRM dashboards.
• Derive insights and recommend data-backed optimizations.
• Present weekly/monthly reports with growth plans.

Team & Collaboration

• Lead a small marketing team or coordinate with Clients.
• Manage design, content, and ad execution workflows.
• Stay updated with digital trends and competitor benchmarks.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–7 years of proven experience in digital marketing and ads management.
• Expertise in Google Ads, Meta Ads, SEO, and social media marketing.
• Strong understanding of analytics tools (Google Analytics, Tag Manager, UTM tracking).
• Excellent communication, time management, and leadership skills.
• Experience with CRM, email marketing, and automation tools (HubSpot, Mailchimp, etc.) is a plus.

Job Types: Full-time, Permanent

Pay: From ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time

Work Location: In person