Digital Marketing Manager

8 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Digital Marketing Manager (Remote – U.S. Startup)


Location: Fully Remote (Aligned with U.S. Eastern Time Zone)  

Type: Full-Time  

Compensation: Competitive, Location-Adjusted  


Company Description

As a key member of the marketing leadership team at a fast-growing U.S. startup, the Digital Marketing Manager will lead strategy and manage a remote creative team. This role suits a marketer with 7–8 years of experience, strong strategic skills, and proficiency in multi-channel digital campaigns tailored for U.S. audiences. The manager will oversee planning, execution, and optimization of campaigns across SEO, paid media, social, influencer marketing, and CRM/email automation, with a focus on LinkedIn as a primary social channel.  


Role Description

- Develop and execute digital marketing strategies aligned with U.S. market growth and customer acquisition goals  

- Lead and mentor a remote team of marketers and creatives, fostering accountability and collaboration  

- Coordinate with U.S.-based leadership, agencies, and vendors to maximize campaign reach and impact  

- Plan, launch, and optimize multi-channel campaigns including SEO, SEM, paid social (Google Ads, Meta, LinkedIn), influencer marketing, and CRM/email platforms (HubSpot, Mailchimp)  

- Manage LinkedIn-specific campaigns leveraging its professional targeting for B2B engagement  

- Oversee creative asset production for consistent, high-quality messaging  

- Drive A/B and multivariate testing to improve campaign ROI  

- Optimize budget allocation across digital channels including LinkedIn Campaign Manager  

- Monitor KPIs and report insights for continuous improvement


Data & Budget Management  

- Utilize analytics tools such as Google Analytics, HubSpot, and SEO platforms to inform strategy  

- Manage digital marketing budgets with focus on ROI and customer lifetime value  


Remote Collaboration & Innovation  

- Champion remote work practices using Slack, Zoom, Asana, and Trello  

- Stay updated on digital marketing trends, privacy regulations, and AI-driven marketing technologies


Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or related field  

- 7–8 years of digital marketing experience with strategic leadership and remote team management  

- Proven success with U.S. market-focused digital campaigns across SEO, SEM, paid social (including LinkedIn), CRM, and influencer channels  

- Proficient with Google Analytics, HubSpot, Mailchimp, SEMrush/Ahrefs, LinkedIn Campaign Manager  

- Skilled in managing remote teams and cross-time zone collaboration using project management tools  

- Strong communicator capable of inspiring remote teams  

- Autonomous, adaptable, and eager to embrace new marketing platforms  

- Familiarity with content creation and tools like Adobe Creative Suite or Canva is a plus


How to Apply  

Submit your resume, portfolio demonstrating relevant campaigns and leadership, highlighting remote work success and U.S. market experience to recruitment@measuredmoves.in with the subject line: Digital Marketing Manager – [Your Name]

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