Digital Marketing Manager

Job Title

Marketing Manager – US SFR Platform (Wholesaler Growth & Revenue)

Overview

growth and revenue from wholesaler acquisition

Core Responsibilities

1) Paid Digital Marketing (Primary)

• Own and scale paid acquisition across

  Facebook, Instagram, TikTok, and Google PPC

• 
  
• Build, test, and iterate full-funnel campaigns (TOF/MOF/BOF)
• 
  
• Translate strategy into

  clear creative briefs

  (hooks, angles, formats, CTAs)
• 
  
• Actively manage creative performance vs campaign objectives (not “set and forget”)
• 
  
• Run disciplined A/B testing on audiences, creatives, offers, and landing flows

2) Creative → Campaign Alignment

• Ensure every creative maps to a

  specific funnel stage and KPI

• 
  
• Maintain creative performance dashboards (fatigue, CPA drift, ROAS decay)
• 
  
• Coordinate production cadence with internal or external creative resources
• 
  
• Kill underperforming creatives fast; double down on winners

3) Growth Metrics & Revenue Ownership

• Own and report on:
• 
  

• CAC

• 
  

• ROAS

• 
  

• LTV

• 
  

• Retention

• 
  

• Churn

• 
  
• Forecast and hit

  revenue-linked growth targets

• 
  
• Translate spend → outcomes with zero ambiguity

4) Wholesaler Acquisition KPIs

You are directly accountable for:

• Number of wholesalers

  onboarded

• 
  
• Daily
• 
  
• Weekly
• 
  
• Monthly
• 
  
• Quarterly
• 
  
• Annually
• 
  
• Cost per onboarded wholesaler
• 
  
• Activation and engagement quality (not just signups)

5) Manual Business Development & Outreach Ops

• Manage and scale

  outbound outreach VAs

• 
  
• Channels include:
• 
  
• Facebook
• 
  
• Instagram
• 
  
• Discord
• 
  
• Skool
• 
  
• Reddit
• 
  
• LinkedIn
• 
  
• Define scripts, positioning, targeting logic, and daily quotas
• 
  
• Track conversion rates from outreach → call → onboarded wholesaler
• 
  
• Continuously refine messaging based on field feedback

6) Systems, Tools & Adaptation

• Stay current on:
• 
  
• Paid media algorithm changes
• 
  
• New ad formats and platforms
• 
  
• Growth tooling and automation
• 
  
• Proactively test and adopt better tools, workflows, and tactics
• 
  
• Work comfortably with CRMs, tracking tools, analytics dashboards, and attribution systems

Required Skills & Experience

• Proven experience managing

  multi-channel paid media

  with real budgets
• 
  
• Strong grasp of

  startup and growth metrics

  (CAC, ROAS, LTV, retention, churn)
• 
  
• Experience managing

  remote teams or VAs

  , especially outbound/sales support
• 
  
• Strong analytical mindset with clear decision-making based on data
• 
  
• Ability to operate independently and move fast without hand-holding
• 
  
• Tech-savvy and comfortable learning new platforms/tools continuously
• 
  
• Highly proactive, resourceful, and outcome-driven

What Success Looks Like

• Predictable, scalable wholesaler onboarding engine
• 
  
• Clear line of sight from ad spend → revenue
• 
  
• High creative velocity with disciplined testing
• 
  
• Outbound and inbound working as one integrated system
• 
  
• Numbers trending up; excuses trending down

Certifications (Required)

• Must be open to completing

  all 5 Meta certifications