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Job Title: Digital Marketing Manager Location: Patna, Bihar (Onsite) Employment Type: Full-time Contact: Email - hr@europass.in Phone - +919031074381 About Yastudy (Europass Immigration) Yastudy, operating as Europass Immigration, is a leading overseas education and immigration consultancy dedicated to guiding students and young professionals toward their global academic and career aspirations. We provide comprehensive support for university admissions, visa processing, and resettlement, making international opportunities accessible to all. Join our dynamic team and help us empower individuals to build their futures abroad. Role Summary We are seeking a highly analytical and creative Digital Marketing Manager to drive Yastudy's online presence, optimize digital channels, and significantly enhance our lead generation and conversion efforts for overseas education and immigration services. This role is crucial for scaling our digital footprint and directly contributing to our growth targets. Key Responsibilities Performance Marketing: Plan, execute, and meticulously manage high-performing paid campaigns across Google Ads, Meta platforms (Facebook/Instagram), LinkedIn, and YouTube, with a strong focus on maximizing lead generation, optimizing Cost Per Lead (CPL), and driving conversions. SEO & SEM Strategy: Develop and implement comprehensive SEO strategies to improve organic search rankings and website visibility. Simultaneously, manage effective Search Engine Marketing (SEM) campaigns, ensuring optimal Return on Investment (ROI). Content Strategy & Creation: Oversee the development of compelling and brand-aligned digital content, including blog posts, video scripts, client success stories, social media creatives, and engaging newsletters that resonate with student aspirations. Social Media Management: Take full ownership of our social media content calendar, managing daily posting, community engagement, and audience growth across key platforms such as Instagram, Facebook, LinkedIn, Telegram, and YouTube. Website Management & Optimization: Collaborate closely with developers for ongoing website maintenance and updates. Apply fundamental HTML/CSS skills to quickly modify landing pages, enhance user experience (UX), and accurately implement analytics tracking codes. Influencer & Affiliate Marketing: Identify, recruit, and manage collaborations with education-focused influencers, successful alumni, and micro-creators to expand brand awareness and generate high-quality warm leads. Graphic Design Fundamentals: Utilize tools like Canva, Adobe Express, or basic Photoshop to independently create visually engaging assets for digital ads, social media reels, posts, and infographics, reducing reliance on the core design team. Marketing Analytics & Reporting: Consistently monitor and analyze campaign performance metrics and Key Performance Indicators (KPIs) using Google Analytics, Meta Ads Manager, and CRM dashboards. Provide weekly and monthly insights, along with actionable optimization strategies. Automation & CRM Integration: Implement and manage automated email/WhatsApp drip campaigns. Ensure seamless lead capture, nurturing, and efficient handover processes to the sales and relationship management teams via CRM tools. Market Intelligence: Stay continuously updated on the latest digital marketing trends, competitor strategies, emerging student mobility destinations, and platform algorithm changes to ensure Yastudy’s marketing remains cutting-edge and effective. Qualifications & Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. 3-5 years of hands-on experience in digital marketing, with a proven track record of driving lead generation and conversions. Expertise in managing paid advertising campaigns on Google Ads, Meta Ads Manager, LinkedIn Ads, and YouTube Ads. Solid understanding of SEO principles and practical experience with SEO tools. Proficiency in web analytics tools (e.g., Google Analytics). Familiarity with CRM systems and marketing automation concepts. Basic knowledge of HTML/CSS for minor website modifications and tracking implementation. Ability to create basic graphic designs using tools like Canva or Adobe Express. Strong analytical skills with the ability to interpret data and formulate actionable strategies. Excellent written and verbal communication skills. Experience in the overseas education or immigration industry is a significant advantage. Job Type: Full-time Pay: ₹30,000.00 - ₹50,000.00 per month Schedule: Day shift Work Location: In person
