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Job Description: Seasoned digital marketing professional with hands-on experience of growing and running digital channels- SEM, Email Marketing, Retargeting, Affiliate Marketing, Facebook Marketing, Video Adverts, Experience creating websites and landing pages from scratch Experienced in the development, execution and optimization of Digital Marketing strategies Craft strategies for Digital, social media, SEO and growth hacks Build and manage a rich content/ digital marketing calendar that attracts a qualified audience. Maintain Social Media branding, Online Reputation Management (ORM). Drive and own performance marketing ROI on Facebook and Google Be an expert user of tools such as LinkedIn Sales Navigator, Mailchimp, Twilio etc for analysis and lead generation. Analyze consumer behavior and determine customer attributes. Generate leads for sales. Identify opportunities in new market segments and facilitate expanding market share. Monitor competitions digital marketing activities and develop plan to counter it. Communicate brand value, positioning, company expertise. Set up a sales funnel to generate visits and a sales process to convert those visitors to leads and clients. Strategically allocate budget for paid content with a greater emphasis on driving organic engagements. Measure, track and improve ROI in lead generation initiatives like Conversion rate, lead quality, CPC, CPL etc. High- impact marketing and business development solutions that will drive business growth and boost profits. Calling clients in international markets and setting up appointment with leads. Knowledge of WordPress/ web development. Required Candidate Profile Demonstrable experience working as a digital marketing professional with at least 4-year experience in handling Adwords, Facebook PPC budgets. Overall, 4-6 years of experience managing the complete suite of digital marketing from SEO, SEM, SMM, Email marketing and Video Marketing, preferably in B2B domain. Should have made PPC strategies to reduce the CPC and CPL. Hands - on experience of Google Analytics, in creating custom reporting, experiments, goals etc. Super skills in native advertising, sponsored content, affiliate marketing and content marketing. Out of box thinker to create new ways of interactions with customer and enhancing the customer experience. Always focused on the end goal of business growth and revenue creation. Role: Growth Marketing Industry Type: Analytics/KPO/Research Department: Marketing and Communication Employment Type: Full-Time, Permanent Role Category: Digital Marketing Education: PG: MBA/PGDM in Advertising/ Mass Communication, Marketing Key Skills: Growth Hacking, Growth Consulting, Marketing Strategy, Email Marketing, Marketing Analysis, Google Ads, Performance Marketing, Business Development, Growth Strategy, Marketing Budget Total Work Experience - 4 years Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹40,000.00 per month Benefits: Health insurance Schedule: Day shift Morning shift Supplemental Pay: Yearly bonus Application Question(s): Do you have experience in B2B marketing? Have you targeted SMBs outside India? Experience: Digital marketing: 4 years (Required) Work Location: In person
