Join Our Award-Winning Team at Dr. B. Lal Clinical Laboratory Pvt. Ltd !
We are delighted to share that Dr. B. Lal Clinical Laboratory Pvt. Ltd. has been recognized among India’s Top 100 Great Mid-Size Workplaces 2025 — a proud moment in our journey of excellence. Watch the proud moment here:https://www.youtube.com/live/I_3fAFDbUWs?si=LLP2OdwjimwGjbg-
As we continue to scale new heights in diagnostic healthcare, we invite passionate professionals to join our team.
Role Clarity | Digital Marketing Manager
Department: Marketing
Reporting To: Head Marketing
Role Definition:
The Digital Marketing Manager is responsible for leading all performance-driven digital
initiatives that drive customer acquisition, engagement, and D2C revenue growth across
digital platforms. This role plays a key function in managing end-to-end digital campaigns,
website traffic growth, SEO performance, and strategic execution aligned with organization’s
marketing roadmap. The position requires strong analytical capabilities, hands-on execution,
and cross-functional collaboration.
Deliverables:
- Performance marketing execution across Google Ads, Meta, SEO, and related
platforms
- Digital lead generation aligned with B2C and B2Ch customer journeys
- Achievement of D2C revenue through website and app booking funnels
- SEO strategy implementation and keyword ranking improvements
- Web traffic growth and bounce rate optimization
- Digital campaign calendar adherence and communication rollouts
- Strategic digital projects implementation and tracking
- Weekly campaign ROI and CPL reporting
Task and Activities:
Performance Marketing & Lead Generation:
- PlPlan and execute high-impact campaigns on Google Search, Display, YouTube,
Facebook, and Instagram to meet monthly zonal lead targets.
- Monitor CPL, CTR, CAC, and conversion rates, ensuring optimization against
benchmarked KPIs.
- Lead weekly performance reviews with digital agencies and internal stakeholders for
campaign refinement.
D2C Digital Revenue Growth:
- Improve online bookings through Website, Mobile App by optimizing CTAs, UX, and
funnels.
- Collaborate with IT and Operations teams to reduce bounce rates, drop-offs, and
booking delays.
- Align offers on packages, upselling campaigns aligned with seasonal and zonal
business goals.
Website and SEO Performance:
- Improve website discoverability via on-page SEO, backlink strategies, structured
content optimization, and keyword tracking.
- Coordinate with content, design, and development teams for organic traffic growth,
lead magnet design and on-page and off-page optimization.
- Weekly review of bounce rate, session-to-booking ratios, and keyword rankings.
Strategic Digital Projects:
- Lead implementation of strategic tools like HRA integrations, WhatsApp automation,
CRM workflow triggers, or chatbot integrations and new feature roll outs.
- Manage cross-functioactivationsnal (IT, Technical, etc.) coordination for digital projects.
- Maintain project tracking dashboards, close loop on reviews, and ensure on-time
execution.
Digital Campaign & Communication Management:
- Execute digital campaigns aligned with the quarterly marketing calendar—seasonal
promotions, CoE &, test-specific offers.
- Manage and optimize WhatsApp drip campaigns, automated SMS journeys, and
CRM-based re-engagement campaigns.
- Weekly performance dashboards to track campaign reach, engagement, conversion
and update the quarterly calendar status to Marketing Head.
Success Metrics:
- 100% achievement of monthly lead volume;
- CPL (Zone/ Channel wise) as per approved budget.
- 100% achievement of D2C revenue targets
- 100% achievement of organic traffic growth
- 100% achievement of top 10 rankings for 20+ priority keywords
- Bounce rate below X% and session-to-booking conversion above Y%
- 100% on-time completion of all assigned digital strategic projects
- 100% adherence to the quarterly campaign calendar in terms of timeliness, creative
quality, and budget compliance
ASK _ Digital Marketing Manager
Skills:
- Performance Marketing: Expertise in Google Ads (Search/Display/YouTube), Meta Ads
Manager, remarketing strategies
- SEO & Web Optimization: Keyword planning, technical SEO, analytics tools, CRO tools
- Campaign Management: Calendar planning, Copy/ Creative coordination, CRM
integrations, ROI measurement
- Analytics & Reporting: Proficiency in Studio, dashboard creation, and funnel tracking
- Automation & CRM: WhatsApp API, SMS workflows, email journeys, API-based
triggers
Knowledge:
- Healthcare Marketing: Diagnostic category dynamics, preventive awareness trends,
seasonal disease patterns
- Digital Channel Behavior: Zonal/ Regional nuances in digital consumption,
platform-specific response patterns
- Customer Lifecycle: DBCL lead-to-conversion funnel, retargeting strategies,
retention engagement via WhatsApp/SMS
- Tools & Platforms: Meta Business Suite, WhatsApp Business API, LeadSquared,
Studio
Traits:
- Execution-Oriented: Pushes campaigns live on schedule; resolves blockers
independently
- Analytical Thinker: Decodes campaign performance patterns; suggests data-backed
improvements
- Calm Under Pressure: Operates steadily in high-pressure release cycles and
campaign
Self Image:
- Brand Custodian – Sees self as the guardian of organization’s brand identity and trust.
- Voice of the Customer – Believes in designing campaigns rooted in customer insight
and relevance.
- Results-Oriented Marketer – Considers success as delivering measurable business
outcomes through marketing.
Motive:
- Impact – Motivated by making a real difference in customer reach, health awareness,
and customer engagement.
- Achievement – Driven to meet or exceed lead targets, revenue goals, and digital KPIs.
- Learning & Growth – Interested in staying ahead with trends in digital marketing,
healthcare communication, and customer behavior.
