Digital Marketing Lead

Key Responsibilities

Strategy & Leadership

• Develop and implement integrated digital marketing strategies aligned with client goals.
• Lead a small team of digital executives/managers, providing guidance and performance feedback.
• Stay ahead of digital marketing trends, tools, and best practices to ensure innovation in campaigns.
  

Performance Marketing (Google Ads, Meta, LinkedIn, etc.)

• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Manage campaign budgets, bidding strategies, and performance KPIs (CPL, CPA, ROAS).
• Analyze data, prepare performance reports, and recommend optimizations to maximize ROI.
  

SEO & SEM

• Oversee SEO strategy including keyword research, on-page optimization, link building, and technical SEO.
• Plan SEM campaigns to increase visibility, traffic, and conversions for client brands.
• Track search engine ranking improvements and ensure alignment with client objectives.
  

Social Media Marketing

• Lead organic and paid social strategies across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.
• Drive content calendars, engagement initiatives, and influencer collaborations.
• Track performance metrics, audience growth, and engagement rates.
  

Analytics & Reporting

• Use tools like Google Analytics, Search Console, Data Studio, and Ads Manager to measure success.
• Provide clients with actionable insights, dashboards, and campaign recommendations.
  

Requirements

• Bachelors or Masters degree in Marketing, Business, or related field.
• 9+ years of experience in digital marketing, with at least 2 years in a leadership role.
• Proven track record in managing Google Ads, SEO, SEM, Social Media, and Performance Marketing campaigns.
• Strong analytical skills with proficiency in Google Analytics, Ads Manager, and reporting dashboards.
• Excellent communication and client management skills.
• Ability to multitask, manage budgets, and lead a team in a fast-paced agency environment.
  

Interested cnadiates pls inbox or send your CV to margie@hrc-globalservices.com